For the second year in a row, Samsung selected Ruben Latre of Hostage Films to direct and shoot the media campaign dedicated to its international social responsibility service. Latre travelled to Istanbul, Turkey to film The Samsung Academy, a vocational training program giving opportunities to young men and women from low-income families.
This spot centers on Elif, a young women who, like so many of her peers, struggles to escape the intergenerational poverty that affects so many in the region. She is a particular source of pride to her mother, who never finished grade school.
Ruben's epic visual style and graphic design capabilities have made him a trusted creative for commercial, photography and film work, and his passion is to bring a cinematic sensibility to every project. The New York-based Ruben Latre was named Best New Director at APCP Madrid and has had his work screened at the DGA as part of Shoot’s New Director’s Showcase. He was responsible for award-winning content for Travelers Insurance and was shortlisted at AICP 2012 for Cinematography for a TMG Health image campaign he directed and DP’d in Iceland. His work for Samsung has brought him to Honk Kong, South Africa, Vietnam, Turkey, Tanzania and the Amazon.
Hostage Films is a woman-owned company run by Melissa Beth and represented by Laura Zinn of Zinndependent.
https://www.facebook.com/hostagefilms
Video Credits
Client: Samsung
Agency: agenda:NY
Production Company: Hostage Films
Voice Over Talent: Christopher Swindle
Creative Director: Dan Koh
Client Supervisor: Jeong Won Lee
Photographed and Directed by: Ruben Latre
EP: Melissa Beth
Contact:Melissa Beth
EP
Hostage Films
Contact Melissa via email
917.885.5367 (c)
HOSTAGE Representation:
Laura Zinn
Zinndependent
Contact Laura via email
917-553-8323
MUAHS Awards Unveils New Award Category For Theatrical Productions
The Make-Up Artists & Hair Stylists Guild (MUAHS) IATSE Local 706 will debut the highly anticipated new award category, Broadway International, to their awards ceremony on Saturday, February 15, 2025, at the Fairmont Century Plaza Hotel, presented by Giovanni Eco Chic Beauty. The new category will expand the recognition of outstanding Make-Up and Hair Styling Artists to encompass all live theater productions, including Broadway International live productions. With the addition of Broadway International, the ceremony will now shine a spotlight on beloved theatrical productions from around the world, recognizing the hard work and creativity of Make-Up Artists and Hair Stylists in this genre. The MUAHS Guild Awards also honor Make-Up Artists and Hair Stylists in motion pictures, television, commercials, and music videos in 23 categories. “We are so pleased to announce the addition of the Broadway and International Live Theater Production category. The MUAHS Guild Awards are now all-inclusive and participation is worldwide for film, television, and theater. We are very proud to be one of the very few awards shows that recognize the extraordinary work of Make-Up Artists and Hair Stylists in theater productions,” said Julie Socash, President, MUAHS, IATSE Local 706. “I couldn’t be more excited to learn of the addition of the Broadway and International Live Theater Production category to the Make-Up Artists and Hair Stylists Guild Awards. I look forward to these amazingly talented artisans from the theatrical world receiving recognition for their hard work, expertise, and dedication to their crafts,” said Angela L. Johnson, President, Make-Up and Hair Stylists, IATSE Local 798. The qualifications for Outstanding Make-Up... Read More