For the second year in a row, Samsung selected Ruben Latre of Hostage Films to direct and shoot the media campaign dedicated to its international social responsibility service. Latre travelled to Istanbul, Turkey to film The Samsung Academy, a vocational training program giving opportunities to young men and women from low-income families.
This spot centers on Elif, a young women who, like so many of her peers, struggles to escape the intergenerational poverty that affects so many in the region. She is a particular source of pride to her mother, who never finished grade school.
Ruben's epic visual style and graphic design capabilities have made him a trusted creative for commercial, photography and film work, and his passion is to bring a cinematic sensibility to every project. The New York-based Ruben Latre was named Best New Director at APCP Madrid and has had his work screened at the DGA as part of Shoot’s New Director’s Showcase. He was responsible for award-winning content for Travelers Insurance and was shortlisted at AICP 2012 for Cinematography for a TMG Health image campaign he directed and DP’d in Iceland. His work for Samsung has brought him to Honk Kong, South Africa, Vietnam, Turkey, Tanzania and the Amazon.
Hostage Films is a woman-owned company run by Melissa Beth and represented by Laura Zinn of Zinndependent.
https://www.facebook.com/hostagefilms
Video Credits
Client: Samsung
Agency: agenda:NY
Production Company: Hostage Films
Voice Over Talent: Christopher Swindle
Creative Director: Dan Koh
Client Supervisor: Jeong Won Lee
Photographed and Directed by: Ruben Latre
EP: Melissa Beth
Contact:Melissa Beth
EP
Hostage Films
Contact Melissa via email
917.885.5367 (c)
HOSTAGE Representation:
Laura Zinn
Zinndependent
Contact Laura via email
917-553-8323
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More