Interactive development company Hook Studios is taking one of its most valuable divisions, quality assurance, out of stealth mode to fill a growing gap in digital agencies’ offerings. The newly created Hook QA provides custom quality assurance solutions for digital advertising and marketing clients.
With digital devices and media platforms proliferating exponentially, marketers are being more strategic about quality assurance, which used to be an afterthought. They seek comprehensive and accountable testing to identify critical issues throughout all scenarios and to ensure a seamless, successful brand experience.
“A few years ago, developers were creating output that was viewed on one or two browsers on a desktop. Today, digital advertising must be functional across nearly 50 platforms and a host of digital devices, from desktops to TVs, tablets and phones,” said Stewart Warner, the company’s director of quality assurance. “It’s hard for agencies to staff all the disciplines needed to ensure that digital programs run smoothly, and Hook QA provides a full breadth of testing services that have become vital as media options have grown.”
Hook QA’s mission is to help advertisers execute flawlessly across the entire digital landscape, from websites and banners to e-commerce, enterprise, native applications, digital out of home and live events – basically any customer experience that involves a computer. Envisioned by creative problem solvers who consider each project’s intricate needs, the shop specializes in expansive testing, root-cause analysis and daily client communications detailing historical metrics, current concerns and next steps.
About Hook Studios
With offices in Ann Arbor, Michigan, and Los Angeles, Hook Studios partners with leading advertising agencies and brands to design and develop spectacular interactive advertising content for desktops and mobile devices. The interactive development company has launched 700-plus projects and contributed to some of the most awarded campaigns of the decade. For more information, visit byhook.com or follow @hooknotthemovie on Twitter.
