Digital creative agency Hook has hired Tony Tung as executive creative director. Tung will work on all of the shop’s clients including YouTube and Google Search.
As a creative and a producer, Tung has created integrated brand experiences, games and interactive television content for nearly every type of screen. He spent the first half of his career in entertainment before making the segue to advertising.
“As a digital agency, our strength lies in our ability to develop technology insights and apply them creatively. As ECD, Tony’s outstanding industry and leadership experience will expertly accelerate the growth of our creative department, but it’s his strong technical background that will ultimately define its success,” said Hook Partner Aaron Schwartz.
Tung began his career as a visual designer for Disney and went on to serve various creative roles at agencies and media companies. From 2009 to 2014, he served as VP/director of Interactive Production at advertising agency Crispin Porter + Bogusky. Most recently, he co-founded Cloneless Media, a visual FX and post-production company with a patented platform for creating real-time dynamic video.
For Tung, Hook is an opportunity to be involved with a highly respected team and return to a creative leadership role. "I'm beyond excited to join the team at Hook. This is a chance to apply my agency background, my creative experience from the entertainment sector, and the technology learnings from co-founding a startup to help solve problems that require an approach blending creativity and technology. In the last few years, Hook has quietly moved from being solely a production shop to now becoming a trusted creative partner for some of the world’s most sophisticated brands and top-tier agencies."
About Hook
Founded in Ann Arbor in 2006, Hook aims to delight the world through compelling and meaningful digital experiences. As a specialized agency, they focus on exploring creative technologies and making them more accessible to brands and audiences. At heart, they are a service-based company that works to develop authentic, effective and measurable content. For more information, visit byhook.com.
