A pioneer in remote production, Hometeam Global Content is proud to again partner with NBC’s "The Voice" for the fourth season in a row.
With Season 22 of “The Voice” premiering on Monday, September 19, the collaboration dates back to 2020 as “The Voice” team realized that they needed to change their approach for producing contestant “Home Follows” during the pandemic. Considered essential to the emotional core of the series prior to the pandemic, crews would be flown out to follow each contestant in their hometown, but with lockdowns and travel advisories in place the traditional production method was no longer viable.
“When ‘The Voice’ producing team reached out to Hometeam in the height of the pandemic, we explained how we could activate our network and film all home follow packages with local crews to avoid the need to travel,” shares Hometeam Founding Partner Lagan Sebert. Working with the producing team at “The Voice,” Hometeam created a production playbook and bespoke remote monitoring process to ensure quality and consistency across every shoot despite each being shot by different crews. This playbook has been used by Hometeam crews on 42 home follow packages across the past four seasons of “The Voice.”
“Hometeam has hand-picked the best filmmaking talent in every state across the U.S,” details Hometeam Founding Partner Brandon Bloch. “We're able to dial in a consistent look and high production value across every shoot and with our remote monitoring technology, we're also able to stream footage directly back to ‘The Voice’ producers so they can approve shots and conduct interviews. It's really a very seamless process and there's no reason to go back to the old way.”
For Hometeam Founding Partner & COO Harrison Winter, working with “The Voice” felt like things had come full circle. In 2014, back before remote production had been normalized by a pandemic, Winter’s production company Co.MISSION (one of the two production companies that merged to form Hometeam) worked with agency 72&Sunny and production company M ss ng P eces on Starbucks’ first global campaign. Co.MISSION oversaw all global filming, with crews shooting content at 36 Starbucks locations in 28 different countries on the same day, all done remotely. The campaign first premiered during a broadcast of “The Voice” eight years ago.
"The premiere of ‘The Voice’ this season feels like an Anniversary moment for remote production,” expresses Winter. “Eight years ago, we were premiering on ‘The Voice’ an ad campaign that proved remote production could be done for a global brand like Starbucks on a global scale. And today, with our remote shoots premiering on another season of ‘The Voice,’ we can proudly look at how far we've come with this approach to production."
Doe-Anderson Hires Marianne Newton as New VP, Director of Integrated Production
Full service ad agency Doe-Anderson has hired Marianne Newton as Vice President, Director of Integrated Production. Newton previously worked at DDB, mcgarrybowen and GSD&M and has freelanced at agencies Highdive, McCann, FCB and Dentsu, among others.
Doe-Anderson President and Chief Creative Officer Leyla Touma Dailey, who first met Newton when they were both based in Chicago, commented, “Marianne has been an incredible asset on many of our projects, including our work for Maker’s Mark and the Georgia Aquarium. Having her officially join us full-time feels like she’s coming home. Her energy and expertise make her an amazing fit for our thriving culture at Doe-Anderson.”
Newton has a rich background as an integrated producer, having led teams through strategic brand campaigns across all platforms both nationally and internationally. Her extensive production experience has taken her as far and wide - from Australia and New Zealand to South Africa and South America. She has helped create award-winning work with recognition from Cannes Lions, D&AD, One Show, Clio’s, Addy’s and Effie’s.
As to what attracted Newton to the opportunity, she added: “I'm thrilled to join Doe-Anderson – I was drawn to the momentum and energy of this independent agency, its people, the culture and the creative leadership of Leyla Touma Dailey."