- Thursday, Dec. 21, 2017
HM Productions, the video arm of Dallas-based creative agency Holmes Millet, is known for producing award-winning videos for clients. Each year, the agency delights in producing a bit of holiday magic to share with others - generally creative short stories that spread the season’s greetings and showcase their talents.
This year’s production is a heart-warmer that focuses on a lone Texas cowboy and his quest to spread a little Christmas cheer. It begins on a frosty evening as he contemplates a woman he loves. Then saddles up and sets out to show his affection in a delightful way to steal her heart.
“The Holidays are a time that we can do the kind of work we like best,” said Jeff Millet, Managing Partner and Creative Director. “For us, that means telling quick stories that celebrate simple things – like love of family, kindness, gratitude, history and tradition. We wanted this year’s video to convey those values in a way only a firm with deep Texas roots can.”
The crew braved below freezing conditions on location at a ranch in Ovilla, TX, located south of Dallas. A Canon C300 Mark II was utilized in the 4K acquisition for its latitude in low-light situations, and paired with a set of Canon f1.2 & f1.4 fixed primes. An actual roping lasso rigged with a string of miniature battery powered LED Christmas lights attached along its length was used to pull off the effect. 3-1200w ARRI PAR’s were utilized for the treelines. Leaning on the ambiance from the lasso as the main light source, the fast lenses and low ISO noise helped the beautiful moonlit details of the ranch came to life.
The production team, lead by creative/writer director Jeff Millet, included director of photography Joe Selnekovic, direction, photography, editing, special effects and design by experts Joe Selnekovic and Lance Eckert, supported by interactive expertise from Tam Pham and Scott McMurry.
Actors included team roper Jackson MIllet of Texas Hay Company in Lubbock,Texas, and his grandmother, Helga Clark of DeSoto,Texas; as well as Registered Quarter Horse, Mr. Rough and Ready, a.k.a "Scout”, a descendent of Quarter Horse “royalty” and American Quarter Horse Hall of Famers, Doc Bar and Poco Bueno.
About Holmes Millet
Holmes Millet Advertising is an independent Dallas-based creative agency focused on brand development, design, video production, animation and interactive marketing. We help clients tell their stories in a way that attracts business, enhances the company's image and builds brands. Holmes Millet Productions is the strategic video production and 3D animation arm of Holmes Millet Advertising, specializing in video as a channel for helping clients communicate their message. Holmes Millet Productions offers a full range of script-to-screen video services including creative concepts, script writing and storyboards, production, shooting, post production, audio and video editing, animation and motion graphics.
Agency Holmes Millet Advertising / HM Productions
Agency Creative Director: Jeff Millet
Script/Storyboards: Jeff Millet
DP: Joe Selnekovic
Production: Joe Selnekovic, Lance Eckert, Jeff Millet
Editing/SFX: Joe Selnekovic
Animation: Lance Eckert
Audio: Joe Selnekovic
Compositing/VFX/Finish: Joe Selnekovic
Interactive Design/Development: Tam Pham, Scott McMurry