- Monday, Apr. 21, 2014
Hollywood's Ant Farm Extends Creative & Digital Services to Secure Additional Brand Clients
DDB-Owned Agency's Latest Projects Include Those for SONY, Marvel, Disney, TOMS, and Microsoft
Ant Farm, a preeminent, creative advertising and marketing agency renowned for specializing in high profile entertainment campaigns, has extended its services to additional brand clients.
"We've specialized in the marketing of major entertainment brands since our founding in l996," says agency COO Melissa Palazzo-Hart. "Ant Farm's success to date has been in our award-winning ability to develop a compelling storytelling angle within each of our campaigns, thus giving brand content 'a voice.' "
The creative agency offers clients a wealth of in-house talent, comprised of 120 creative producers, writers, print and digital artists, strategists, editors, music composers and sound designers, who design each campaign to impact its intended audience. Palazzo-Hart continues, "Our most core principle is that we must make our audiences feel something. Each of our campaigns is designed to elicit an emotional response -- to make an authentic connection."
A wholly-owned subsidiary of Omnicom's DDB, Ant Farm has recently been working with numerous brands, including Microsoft, Sony, YouTube, Google, Capital One, TOMS, Proactiv, WEN Hair Care, Neutrogena, Beachbody, Belkin and Turtle Beach.
Within the arenas of digital, mobile, and social media environments, Ant Farm's capabilities are truly comprehensive. The agency creates websites, microsites, rich media and HTML5 banners, social content, loyalty apps, and social extension and engagement programs for brand and entertainment clients. Along with its recent Facebook app for Lionsgate/Summit's box office hit "Divergent," the creative agency also developed and implemented shareable content campaigns for Paramount, DreamWorks, 20th Century Fox, Disney, and Sony.
Most recently, Ant Farm's Angie Behm, Director of Digital Strategy, conceived and spearheaded an exhibit for the "Awkward Family Photos" brand for the Santa Monica, CA-based California Heritage Museum. The exhibition debuted on March 27th and is currently garnering major national media coverage, including stories on "NBC Nightly New with Brian Wililams", "Good Morning America," "The Today Show," Fast Company Magazine, Time Magazine, and USA Today. In order to produce the exhibit, Behm closely collaborated with the brand, the museum staff, and numerous volunteers to successfully launch an event based on the popular website AwkwardFamilyPhotos.com.
Behm was charged with the task of attracting a younger demographic for the museum. Followers can now delightfully view these cringe worthy family photos from the site's extensive collection through July 27. Behm pitched the idea of the exhibit with the full support and creative resources of Ant Farm, a corporate sponsor. Please see: http://www.californiaheritagemuseum.org/awkward.html
Ant Farm is also renowned as the premiere game marketing agency worldwide. Currently nominated for eleven 2014 Game Marketing Awards, the creative agency handles many of the industry's largest brands, including Activision's "Call of Duty" and "Destiny", Ubisoft's "Assassin's Creed" and "Watch Dogs", and Warner Bros. Interactive Entertainment's "Mad Max", among many others.
The creative agency's expertise in creating experiential marketing experiences is also highly acclaimed, earning Ant Farm numerous honors, including Clio Key Art Awards and a Cannes Lion. Ant Farm is actively producing all of the video content to be featured within the upcoming "Marvel Ultimate Live" experiential stadium show, which will begin a multi-year worldwide run during Summer 2014. Ant Farm is also producing all of the video content for the upcoming "Transformers" experience, which will be presented on seven synchronized screens for Samsung.
In addition to the agency's honors within the experiential marketing arena, Ant Farm has won hundreds of other awards for its work in entertainment advertising and consumer branding. These include Effies, Emmys, GMAs, Key Art Awards, Tellys, and Broadcast Design Awards.
Ant Farm's extraordinary film trailer pedigree continues with its theatrical division, Industry Creative, which created and produced the Super Bowl spot for "Transformers 4," as well as the film's teaser trailer. In addition, Industry Creative also produced the trailers behind two of the biggest Oscar-nominated films of 2013: "The Wolf of Wall Street" and "American Hustle."
Ant Farm has been equally successful in broadcast promotion. The agency launched the two Starz network TV series "Black Sails" and "Da Vinci's Demons", and regularly promotes other programs for such clients as MTV, USA Network, TNT, CMT, Fox Sports 1, and the NFL Network.
About ANT FARM
Headquartered in Los Angeles, CA, Ant Farm is a full-service advertising and marketing agency for major entertainment and product brands. A wholly-owned subsidiary of Omnicom's DDB, Ant Farm conceives a unique story for each brand, and executes impactful campaigns to achieve maximum exposure. The agency is especially renowned for its rich heritage in creating high-impact movie trailers for such major motion pictures and film franchises as "The Lord of the Rings", "Shrek", "Transformers", and "Iron Man", among many others.
Ant Farm offers its diverse range of clients a full spectrum of creative and digital capabilities, across all media platforms. The agency creates riveting trailers and commercials for films and games, designs and animates state-of-the-art motion graphics and visual effects, composes moving musical scores, and creates and distributes compelling promotional content across all mediums for in-theatre, television, print, digital and mobile applications, and via social extension and engagement programs.
Ant Farm services dozens of clients across consumer products, traditional entertainment, and technology. These include: 20th Century Fox, ABC, Activision/Blizzard, Amazon, Bethesda, Columbia Pictures, Disney, DreamWorks, Fox Sports, FX, Google, Lionsgate/Summit, Marvel Entertainment, Microsoft, MTV, NFL Network, Paramount, Sony, TNT, Ubisoft, Universal, Warner Bros., The Weinstein Company, and YouTube.
Ant Farm has been honored with hundreds of prestigious industry awards since its founding in l996. During 2013, the agency won the Key Art Awards' "Grand Gold/Best of Show" in the Audio Visual/Teaser category for its campaign promoting "The Wolf of Wall Street." Ant Farm also won a 2013 Silver Cannes Lion Award; was named the GMA "Agency of the Year" for 2013 and 2011, and is also the winner of numerous other Key Art, Emmy, Broadcast Design, Golden Trailer, and Telly Awards.
Ant Farm is located at 110 S. Fairfax Ave., Suite # 200, Los Angeles, CA, 90036. The phone is 323/850-0700. Please see: www.antfarm.net