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    Hollywood Writers Vying for Piece of Projected $6.6 Billion in Broadband Multimedia Ad Revenue

    By SPW EditorUpdated:No Comments1961 Views
    DALLAS -- (SPW) --

    New multimedia platforms in the U.S. will capture $12.6 billion in advertising revenue by 2012, according to Parks Associates’ report New Advertising Platforms and Technologies. Broadband multimedia advertising, the focus of the expected Writers Guild of America resolution, will account for more than $6.6 billion of that total.

    Mobile infotainment services follow closely with more than $5 billion, and non-linear TV services like video-on-demand (VoD) and digital video recorders (DVR) will contribute more than $900 million in ad revenue for U.S. TV service providers.

    “The floodgate is open, and the deluge of ad spending to these new platforms is irreversible,” says Harry Wang, Senior Analyst, Parks Associates. “There must be interest alignment among major stakeholders to avoid frictions like the Writers Guild strike that hinder content flow to these new platforms.”

    According to the report, audience targetability and campaign accountability are driving advertiser interest in these new multimedia platforms. Innovations in ad formats and improvements in ad inventory management further boost the appeal of these new media to brand advertisers.

    “The next five years will be an exhilarating period, both for technology vendors who bring in innovation and for publishers who balance audience reach with target precision,” Wang adds.

    New Advertising Platforms and Technologies is Parks Associates’ latest research report on the digital advertising industry. It highlights new media trends in consumers’ changing media consumption habits, shifting content distribution strategies from media conglomerates, adoption of new ad technologies from publishers, and advertisers’ growing appetite for effective and accountable media platforms.

    About Parks Associates:
    Parks Associates (http://www.parksassociates.com) or is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

    Contact:

    972-490-1113 sales@parksassociates.com

    SPW Category:Online and Mobile video



    YawnyBlew and amir. Drop ‘Bouncy ‘n’ Pretty’ on ALIBI Music Label

    Thursday, November 21, 2024
    Pictured: rap/R&B artists YawnyBlew and amir.

    The queer artists known as YawnyBlew and amir. have partnered with ALIBI Music to release their second album, “Bouncy ‘n’ Pretty” (LISTEN to it / LICENSE it), an eclectic blend of hip-hop, pop, dance, R&B and drill showcasing the duo’s versatility and bold artistic vision. The new release celebrates marginalized voices, with tracks that spotlight queer love, body positivity and self-empowerment. “Bouncy ‘n’ Pretty” follows the success of YawnyBlew and amir.’s 2023 project, DREAMBIIG, pushing boundaries with a collection of authentic, genre-bending tracks crafted especially for sync and licensing. Known for their innovative approach to music, YawnyBlew and amir. drew inspiration from sync powerhouses like Lizzo and Leikeli 47, alongside the cutting-edge music supervision of shows such as “Broad City” and “Insecure” for their first album. “Being able to craft something especially for sync and licensing was a dream come true, so we were thrilled when ALIBI Music reached out to collaborate,” said YawnyBlew. The album’s title track and first single, “Bouncy 'n' Pretty,” is a rap/pop anthem brimming with confidence. “If you need a bop, just hit me,” they declare on the hook, stating their clear intention to assert themselves as hitmakers across mediums. The second single, ‘FYL,’ marries R&B and drill in a fun and flippant send-off to a toxic relationship, further cementing this project as a... Read More

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