Top music production company The Hit House wrote and produced the original music featured within a wildly popular new Netflix TV spot entitled "Superfan," starring Ricky Gervais. The new spot made its debut during this week's Emmy Awards telecast. Sally House, Executive Producer at The Hit House, made the announcement.
Written by Hit House composer Scott Miller, the music track used within "Superfan," entitled "Polly Esther," comes from The Hit House's Funny Bone Comedy Collection. Sally House said, "Before funnyman Ricky Gervais could make his cameos within the groundbreaking Netflix series 'House of Cards,' 'Orange Is The New Black' and 'Lilyhammer,' he and Netflix turned to Ignition Creative for the hilarious production, and Ignition Creative's music department called The Hit House for our track 'Polly Esther.' If you didn't catch the 'Superfan' spot during the 66th Primetime Emmy Awards, check out the link on YouTube. It's really funny! As Ricky says during the spot, 'Maybe I'm better off just watching.'"
In the spot, Gervais (himself a star of the Netflix original series "Derek,") makes unexpected guest appearances as though he were a character on such Netflix shows as "Orange Is the New Black," "House of Cards" and "Lilyhammer." "You know when you're watching your favorite Netflix show," Gervais says to the viewer, "and after five straight episodes, you want to be in it?"
Adds Composer Scott Miller, ""I love to see comedy when the storyline starts off in politics and ends up in the prison system. We are so proud we were able to help emphasize the comedic impact of this spot. We kept a smile on our faces the whole time!"
Holly Hung, Patrick Buchanan and Ian Shein of Ignition Creative, Music Supervisors for the "Superfan" spot, said, "When it comes to music, you know who you need to go to without hesitation. We heard the general idea of the Netflix spot, and we knew that the Hit House team would knock it out of the park. Not only are they experts in comedy (as well as in a variety of other genres,) but they were willing to make tweaks, create re-writes, and tend to our challenging, ever changing needs — all so the spot would turn out just as we had imagined."
Credits for "SUPERFAN"
Client: Netflix
Brand Marketing Director, North America: Gene Willis
Creative Director, Global Marketing: Trent Good
Brand Marketing Manager, North America: Blair Josephs
Senior Producer: Julie Rousseau
Agency: Ignition Creative
Executive Creative Director: Goktug Sarioz
Senior Creative Producer: Spencer Kaplan
Senior Agency Producer: Kristine Ling
Copywriter: Rose Chirillo
Production Company: Smuggler
Director: Randy Krallman
Founding Partners: Brian Carmody, Patrick Milling Smith
Executive Producer: Shannon Jones
Director of Photography: Bryan Newman
Line Producer: Cory Berg
Postproduction: Ignition Creative
Editor: Reina Holtzman
Producer: Dillon Tucker
Music: The Hit House, Scott Miller, Composer
Visual Effects, Finishing: Method Studios
Artist: Wensen Ho
Producer: Colin Clarry
Audio Post: Play Studios
Mixer: John Bolen
About The Hit House
The Hit House is a premier custom music and sound design company in Los Angeles that specializes in trailer and commercial music. Their recent work has been used in national and global television campaigns for clients such as Target, Lexus, Jell-O, Porsche, and The Ritz Carlton, and in motion picture campaigns for films including "Godzilla," "Frozen," "Monuments Men," "Million Dollar Arm," "Thor: The Dark World," "Despicable Me 2," "Anchorman 2," "Iron Man 3," "Turbo" and "Bully," among others. Hear more at www.thehithouse.com
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From the new ad “Add Your Golden Touch,” directed by Alison Roberto of STORY, the full-service production and post-production company with locations in Chicago and Los Angeles, and featuring actress, director, and holiday lover, Jennifer Love Hewitt.
‘Tis the season for Ferrero Rocher® candies on your holiday table, as lovingly depicted in the new ad “Add Your Golden Touch,” directed by Alison Roberto of STORY, the full-service production and post-production company with locations in Chicago and Los Angeles, and featuring actress, director, and holiday lover, Jennifer Love Hewitt. The campaign was created by agency Edelman and is currently airing nationally.
Click here to see “Add Your Golden Touch” spot. You can also click here to see it on Ferrero Rocher’s website and Instagram.“I have been a big Jennifer Love Hewitt fan my entire life – my best friend and I watched ‘Can’t Hardly Wait’ several hundred times,” Roberto says, ”needless to say, I was excited to work with her. Jennifer was so much fun to be with on set. She’s super ‘real,’ kind, and extremely funny. We had a great day together. She was collaborative and nailed her performances with ease. We bonded while talking about our young sons and the inherent challenges of being a working Mom.”The spot is lit with stunning elegance, bathed in a golden hue that... Read More