The creative team at HiFi Project was tapped by ad agency Spark44 for the launch of the all-new, F-Type luxury sports car from Jaguar. Under the leadership of HiFi Creative Director/Partner Paul Robb, the cinematic commercial entitled “Biggest Want” was given a similar musical approach by the music and sound design company. Currently airing nationwide, the new commercial is part of an extensive, global campaign for Jaguar.rnrn
rnTo view “Biggest Want,” GO HERE.rnrnAccording to HiFi Project‘s Robb, the commercial is incredibly “location-rich.” He reports: “An obvious visual touchstone are all the great James Bond films, and we wanted to create a score that was lush and cinematic as well.” HiFi recorded live orchestral players, and a traditional choir, as well utilizing numerous exotic world music flourishes, such as Chinese wooden sticks and African talking drums, in order to give a richness to the score.” rnrn”The client and the agency really put the time and resources behind this project, so it was wonderful to work with them on this piece,” notes HiFi Executive Producer Birgit Roberts. “This was our first time working with [Spark 44 Creative Director] Bruce Dundore and his team, and we felt a real rapport was created working on this track.”rnrn”We were editing with Barnett Kiel at Cutters,” explains Spark44 Creative Director Bruce Dundore, ” and he recommended HiFi Project for the music on this particular commercial. I thought they were absolutely terrific, and created a level of emotion for the spot that we needed. They were also great to collaborate with.” rnrnCreditsrnClient: JaguarrnSpot Title: “Biggest Want“rnrnAd Agency: Spark44rnCreative Director: Bruce DundorernProducer: Jonlyn WilliamsrnrnProduction Company: Wigwam (UK)rnDirector: Alex FeilrnrnEditorial Company: CuttersrnEditor: Barnett KielrnrnMusic & Sound Design Company: HiFi ProjectrnCreative Director/Composer: Paul RobbrnExecutive Producer: Birgit Robertsrnrnwww.hifiproject.com
Colleen O'Mara @Hype 310.839.9834, x103 Contact Colleen via email www.hypeworld.com
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More