Hey Presto! has added director Edwin McGill to its roster of commercial directors. McGill brings over a decade of experience from across the pond and has earned a name for himself as a top comedy and lifestyle director. McGill is best known for his international M&M’s campaign bringing the sardonic RED and the dim-witted but sweet YELLOW to life. Originally from Australia, he has directed commercials for clients such as Ford, Nissan, LG, Big M, McCain’s and Carsales. His short film and feature work has appeared in Academy Qualifying Festivals such as Flickerfest, Raindance, MIFF, St Kilda and Palm Springs.
McGill’s commitment to strong narratives, surreal comedy and high concept ideas means his direction always results in something special, unique and attention-grabbing.
“Aside from delivering for his clients, Edwin also happens to be one of the nicest guys in the industry. His dedication to the story and ability to cast engaging and unique characters turns great scripts into brilliant scripts. His eye for art direction gives his work a distinct look and we’re excited to develop his reel here in the U.S” said Tim Bathurst, Founder/Creative Director.
"I’m excited to make the switch into the U.S. market and am delighted to have Hey Presto! at the helm, “ said Edwin. “Their work is always innovative and fun — I’m looking forward to working with Tim and the team” said McGill.
