With Midas' "The Voice," The Martin Agency and Midas created an updated campaign for Sherman the Midas Gold Hand. Hey Beautiful Jerk was tasked with transitioning the existing live action character into CGI.
The Martin Agency and Midas roll out three new golden hand spots featuring the visual affects artistry of Hey Beautiful Jerk.
NEW YORK -- (SPW) --
Hey Beautiful Jerk had the pleasure of teaming up with The Martin Agency and Midas to create an updated campaign for Sherman the Midas Gold Hand. HBJ was tasked with transitioning the existing live action character into CGI. Working closely with Community Films director Clay Williams and Whiskytree in San Francisco, HBJ was able to create these funny and unique spots for Midas.
“We loved the challenge of re-designing and re-building an existing character in CGI with The Martin Agency. We had a great time while making great work.” said Mark Szumski, co-owner and creative director at HBJ. “Character animation, creative visual effects and photo real rendering are what we excel at here at HBJ. This project had all three so this really was a dream project for us.”
“When it was time to seek help with bringing the CGI hand to life, it was a no-brainer to reach out to HBJ.” said Justin Harris, associate creative director at Martin. “I’ve had the pleasure of working with Mark and Gina on several projects for GEICO and they always bring so much more to the project beyond just creating stunning visuals. You just know they’ll exceed what you had in your head by a long shot.”
About HBJ Hey Beautiful Jerk is a NYC based design and post production boutique that came crashing onto the creative scene in 2014 and can’t stop, won’t stop. Through design, animation and visual effects, HBJ tells compelling narratives, creates beautiful worlds and brings characters to life. Start to finish, we got you. HBJ is an aE|Media company. www.heybeautifuljerk.nyc | www.aemedia.nyc
Video Credits
Agency: The Martin Agency Creative Department, Chief Creative Officer: Joe Alexander, Creative Department, Creative Director: Mike Lear, Creative Department, Copywriter: Andrew Beckman, Creative Department, Art Director: Justin Harris, Production Department, Executive Producer: John McAdorey, Production Department, Producer: Melissa Dupre, Production Department, Junior Producer: Richard Whelchel, Account Management, Account Executive: Jon Glomb, Account Management, Account Supervisor: Caitlin Francisco, Account Management, Project Manager: Ryan Micklos, Talent & Traffic Department, Business Affairs Manager: Alice Isner
Production Company: Community Films
Director: Clay Williams, Executive Producers: Lizzie Schwartz, Carl Swan, Head of Production: Drew Mardis, Producer: Clarissa Troop, Production Supervisor: Joel Tabbush, DP: Gyula Pados, Production Designer: Jamie Vickers
Editorial Company: Exile
Executive Producer: Carol Lynn Weaver, Producer: Denice Hutton, Editor: Matt Murphy
VFX Company: Hey Beautiful Jerk
Creative Director: Mark Szumski, Creative Director: Gina Niespodziani, Executive Producer: Danon Hinty, CG Modeling / Lighting: WhiskyTree, CG Animators: Sam Crees, Rob Dollase, Walter Lubinski, Compositor: Mark Szumski
The 10th Annual Asian World Film Festival (AWFF) is proud to announce the lineup for its inaugural Asian Vision program, which was conceived to showcase new and exceptional Asian features that have participated in major A-list film festivals and/or garnered international acclaim. The program of eight motion pictures (see list below) will be held November 17-19, 2024, with the top film receiving the Asian Vision Best Film Award. The 10th Annual Asian World Film Festival takes place November 13 - 21, 2024, at the Culver Theatre in Culver City, CA.
This year’s Snow Leopard Lifetime Achievement Award, the Festival’s highest honor, will be presented to acclaimed director, screenwriter, and producer Sergei Bodrov in celebration of his remarkable 50-year career. Bodrov established his reputation as a visionary filmmaker with “Mongol: The Rise of Genghis Khan” (2007), nominated for the Academy Award® for Best Foreign Language Film, and “Prisoner of the Mountains” (1996), also an Oscar® nominee as well as a Cannes Film Festival FIPRESCI Prize-winner.
The Snow LeopardOutstanding Cinematic Achievement Award will be presented to director, producer, and screenwriter Peter Ho-Sun Chan, one of Hong Kong’s most critically acclaimed and accomplished filmmakers. Known for his versatility and the scope of his work, Chan’s landmark films, including “Comrades: Almost a Love Story” (1996) and “The Warlords” (2007), have earned him a remarkable 233 awards from more than 400 nominations. As previously announced, AWFF will screen “Comrades: Almost a Love Story,” followed by a Q&A with Chan.
Multi-award-winning actress Kathryn Bernardo will receive the Snow Leopard... Read More
