Hey Beautiful Jerk had the pleasure of teaming up with The Martin Agency and Midas to create an updated campaign for Sherman the Midas Gold Hand. HBJ was tasked with transitioning the existing live action character into CGI. Working closely with Community Films director Clay Williams and Whiskytree in San Francisco, HBJ was able to create these funny and unique spots for Midas.

“We loved the challenge of re-designing and re-building an existing character in CGI with The Martin Agency. We had a great time while making great work.” said Mark Szumski, co-owner and creative director at HBJ. “Character animation, creative visual effects and photo real rendering are what we excel at here at HBJ. This project had all three so this really was a dream project for us.”

“When it was time to seek help with bringing the CGI hand to life, it was a no-brainer to reach out to HBJ.” said Justin Harris, associate creative director at Martin. “I’ve had the pleasure of working with Mark and Gina on several projects for GEICO and they always bring so much more to the project beyond just creating stunning visuals. You just know they’ll exceed what you had in your head by a long shot.”

About HBJ
Hey Beautiful Jerk is a NYC based design and post production boutique that came crashing onto the creative scene in 2014 and can’t stop, won’t stop. Through design, animation and visual effects, HBJ tells compelling narratives, creates beautiful worlds and brings characters to life. Start to finish, we got you. HBJ is an aE|Media company.  www.heybeautifuljerk.nyc  |  www.aemedia.nyc