Venice, CA-based creative studio Heresy director Paul Coy Allen enlists hockey heroes Wayne Gretzky and Pavel Bure to put the dedication of fans to the test in the new “Hockey Legends” for Bud Russia. The spot features a hidden camera stakeout at a dive bar where Russian and U.S. fans are enthusiastically watching a hockey finals game. Gretzy and Bure watch from behind the scenes and make their surprise entrance into the bar where tensions are beginning to grow between the opposing fans. The rivals on the ice—and friends off the ice—challenge a duo of fans to a game of table hockey, uniting the contesting fans to cheer for the lighthearted match and even have a beer together in the end.
Heresy worked direct-to-client to handle the entire production in-house, from pre-production through editorial and finishing.
About HERESY
Heresy is a creative studio applying their artful in-house talent to film, entertainment, photography, fashion, art and technology for unique people. Bringing a fresh perspective to myriad of projects, Heresy crafts compelling visual storytelling for content of all kinds, often taking their projects from idea to completion.
Headquartered in Venice on Abbot Kinney Boulevard, Heresy and its principals are colorful denizens of the dynamic Westside creative community. www.her3sy.com
Video Credits
Client: Anheuser-Busch InBev; Bud Russia
Product: Bud
Title: “Hockey Legends”
Production Company: Heresy
Director: Paul Coy Allen
Executive Producer: Melissa Larsen
Producer: Gina Leonard
Associate Producer: Julia Petrova
Editorial & Post: Heresy
Executive Producer, Post Production: Maureen Dowd
Editor: Justin Fong
Contact:Virginia Scripps
Press Kitchen
310-394-3900
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More