- Friday, May. 22, 2015
Venice, CA-based creative studio Heresy director Paul Coy Allen enlists hockey heroes Wayne Gretzky and Pavel Bure to put the dedication of fans to the test in the new “Hockey Legends” for Bud Russia. The spot features a hidden camera stakeout at a dive bar where Russian and U.S. fans are enthusiastically watching a hockey finals game. Gretzy and Bure watch from behind the scenes and make their surprise entrance into the bar where tensions are beginning to grow between the opposing fans. The rivals on the ice—and friends off the ice—challenge a duo of fans to a game of table hockey, uniting the contesting fans to cheer for the lighthearted match and even have a beer together in the end.
Heresy worked direct-to-client to handle the entire production in-house, from pre-production through editorial and finishing.
Heresy is a creative studio applying their artful in-house talent to film, entertainment, photography, fashion, art and technology for unique people. Bringing a fresh perspective to myriad of projects, Heresy crafts compelling visual storytelling for content of all kinds, often taking their projects from idea to completion.
Headquartered in Venice on Abbot Kinney Boulevard, Heresy and its principals are colorful denizens of the dynamic Westside creative community. www.her3sy.com
Client: Anheuser-Busch InBev; Bud Russia
Title: “Hockey Legends”
Production Company: Heresy
Director: Paul Coy Allen
Executive Producer: Melissa Larsen
Producer: Gina Leonard
Associate Producer: Julia Petrova
Editorial & Post: Heresy
Executive Producer, Post Production: Maureen Dowd
Editor: Justin Fong