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    Heresy Directing Team SO & SO’s Creative Work Scores YouTube’s “Ad of the Decade” For Turkish Airlines

    By Press KitchenUpdated:No Comments2012 Views
    Venice, CA -- (SPW) --

    Venice, CA-based creative studio Heresy newly signed directing duo SO & SO’s creative direction work on the Turkish Airlines spot “Kobe vs. Messi: The Selfie Shootout” has been named top ad of the decade by YouTube users. SO & SO's Sue Anderson served as Executive Creative Director on the humorous spot, with directing partner Hoj Jomehri serving as Creative Director.

    The spot, out of Crispin Porter + Bogusky, features an epic selfie battle between Argentinian soccer star Lionel Messi and Lakers’ star Kobe Bryant, with the duo of legendary athletes traversing the globe to capture the most impressive shot. The spot was launched in 2013 and went viral immediately, garnering over 25 million views in the first three days, with a total of over 140 million views. 

    About HERESY
    Heresy is a creative studio applying their artful in-house talent to film, entertainment, photography, fashion, art and technology for unique people. Bringing a fresh perspective to myriad of projects, Heresy crafts compelling visual storytelling for content of all kinds, often taking their projects from idea to completion.

    Headquartered in Venice on Abbot Kinney Boulevard, Heresy and its principals are colorful denizens of the dynamic Westside creative community.
     

    Video Credits

    Client: Turkish Airlines

    Agency: Crispin Porter + Bogusky
    Worldwide Creative Officer    : Rob Reilly
    Executive Creative Director: Sue Anderson
    Creative Director: Hoj Jomehri
    Associate Creative Director: Andy Grant
    Senior Copywriter: Ryan Montani
    VP/Executive Integrated Producer: Sloan Schroeder
    Executive Art Director: Rebecca O'Neill
    EVP/President (London): Darin Brown
    Account Directors: Genevieve Sexton, Jenn Cook
    Content Managers: Dana Fors, Alicia Arnold
    Director of Business Development: Kyla Jacobs
    Executive Business Manager: Lindsay Wakabayashi
    Senior Business Affairs Manager: Rebecca Williams
    Group Director, Planning: Teresa Harris
    Project Manager: Lindsay Noyes

    Production Company: HSI
    Director: Joseph Kahn
    DP: Christoopher Probst
    Head of Production: Doron Kauper
    Executive Producer: Kim Dellara
    Producer: Richard Weager
    Photographer: Michael Muller

    Editorial: Lost Planet
    Editor: Hank Corwin
    Asssistant Editor: Federico Brusilovsky
    Editorial Executive Producer: Gary Ward

    Post Production: Eight VFX
    Post EP: Baptiste Andrieux
    VFX Supervisor: Phillip Eneno

    Colorist: Beau Leon, Company 3

    Audio Post: Richard Devine, Atlanta

    Audio Mix: Lime Studios
    Audio Engineer: Mark Meyheus
    Assistant Audio Engineer: Matt Miller

    Music: Beacon Street Studios
    Music EP: Leslie Dilullo
    Composers: Andrew Feltenstein, John Nau

    Contact:

    Virginia Scripps
    Press Kitchen
    310-394-3900
     

    SPW Category:Production and Post-Production Products and Services
    Tags:HeresyCrispin Porter + BoguskyLionel MessiKobe BryantSO & SO



    STORY Director Alison Roberto Finds The “Golden Touch” For New Ferrero Rocher® Holiday Ad Starring Actress Jennifer Love Hewitt

    Wednesday, December 18, 2024
    From the new ad “Add Your Golden Touch,” directed by Alison Roberto of STORY, the full-service production and post-production company with locations in Chicago and Los Angeles, and featuring actress, director, and holiday lover, Jennifer Love Hewitt.

    ‘Tis the season for Ferrero Rocher® candies on your holiday table, as lovingly depicted in the new ad “Add Your Golden Touch,” directed by Alison Roberto of STORY, the full-service production and post-production company with locations in Chicago and Los Angeles, and featuring actress, director, and holiday lover, Jennifer Love Hewitt. The campaign was created by agency Edelman and is currently airing nationally. Click here to see “Add Your Golden Touch” spot. You can also click here to see it on Ferrero Rocher’s website and Instagram. “I have been a big Jennifer Love Hewitt fan my entire life – my best friend and I watched ‘Can’t Hardly Wait’ several hundred times,” Roberto says, ”needless to say, I was excited to work with her. Jennifer was so much fun to be with on set. She’s super ‘real,’ kind, and extremely funny. We had a great day together. She was collaborative and nailed her performances with ease. We bonded while talking about our young sons and the inherent challenges of being a working Mom.” The spot is lit with stunning elegance, bathed in a golden hue that... Read More

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