Venice, CA-based creative studio Heresy newly signed directing duo SO & SO’s creative direction work on the Turkish Airlines spot “Kobe vs. Messi: The Selfie Shootout” has been named top ad of the decade by YouTube users. SO & SO's Sue Anderson served as Executive Creative Director on the humorous spot, with directing partner Hoj Jomehri serving as Creative Director.

The spot, out of Crispin Porter + Bogusky, features an epic selfie battle between Argentinian soccer star Lionel Messi and Lakers’ star Kobe Bryant, with the duo of legendary athletes traversing the globe to capture the most impressive shot. The spot was launched in 2013 and went viral immediately, garnering over 25 million views in the first three days, with a total of over 140 million views. 

Heresy is a creative studio applying their artful in-house talent to film, entertainment, photography, fashion, art and technology for unique people. Bringing a fresh perspective to myriad of projects, Heresy crafts compelling visual storytelling for content of all kinds, often taking their projects from idea to completion.

Headquartered in Venice on Abbot Kinney Boulevard, Heresy and its principals are colorful denizens of the dynamic Westside creative community.