Composers and founding partners Dave Fraser and Neil Goldberg of Manhattan based music house Heavy Melody (http://www.heavymelodymusic.com) were feeling constricted by the available virtual instruments they were using to score and design their commercial spots, television shows, and video games. So what do you do when the instrument you need doesn’t exist? You make your own.
Friends and collaborators since 1989, the Berklee College of Music alumni duo formed Heavy Melody Music and Sound Design in 2003. Over the years, they’ve worked with a vast range of clients such as the NFL, Sony, GE, Gillette, Atari, Obsidian Entertainment, NBC, Discovery Channel, and many others.
Fraser and Goldberg formed sister company Heavyocity (http://www.heavyocity.com) and released its debut virtual instrument EVOLVE in May of 2008. Since then, Evolve has received rave reviews in key music-technology publications – Electronic Musician, EQ, Computer Music, Keyboard and Sound on Sound Magazine and has garnered distribution deals in every major global territory. Further, and in no small part due to the wide distribution and great reviews, the instrument has opened doors and initiated collaborations with some of the world’s most highly esteemed musicians and producers.
Beyond the creative advantages that Evolve represents, Heavy Melody sees the monetizing of intellectual property as a new business fundamental. “Agency budgets are shifting and/or being reduced. Early on, we were fortunate to have focused equally on game-audio and spot work. Now mix in the retail/intellectual property element and presto, we’re a shop that can compete on a creative, technical and financial level. A hat-trick of sorts that the small music house community is finding increasingly important and elusive.” Says co-owner Dave Fraser.
Heavy Melody recently brought in, Executive Producer, Julian Duff to strengthen their new business and strategic core. About the opportunity Duff says, “I’ve worked with and around some of the sharpest minds in media/entertainment and believe that Neil and Dave have positioned themselves perfectly to be a moving force in the production/commercial music space for the forseeable future and as the landscape continues to… EVOLVE.”
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