HBO tapped unified marketing agency, Definition 6, for two major post production projects that included editorial, sound mixing and graphics for a retrospective of the network’s hit show Entourage and an exclusive promotional campaign for Derek Jeter 3K, focusing on the Yankee captain’s quest to join the 3,000 hit club. The Entourage retrospective is a thirty minute tell-all, which first aired on July 7, 2011, highlighting the last eight seasons of the hit series, including exclusive interviews with creators and behind the scenes footage. The highly stylized promotional campaign for Derek Jeter 3K features a look back at his career during the past ten years, and what it means to him to be a part of an elite club in baseball history. nnHBO has a long standing relationship with Definition 6, which began with the launch of Entourage eight years ago. Definition 6 worked on the production and visual effects design of Entourage’s well-known show opening title sequence, which has become as much of pop culture as the show itself. Definition 6 worked on a number of other promotional campaigns for the hit show, including recent editing work on the image campaign for the final season with HBO’s Creative Director David Roofthooft. Since Definition 6 had worked so closely and grown with the Entourage brand since its inception, Mr. Roofthooft felt it was only fitting for Definition 6 to edit and mix the retrospective piece. nn
nn”There are a lot of ‘look back’ shows out there, and we wanted something different. We asked Definition 6 to come up with a game changer, and they delivered,” says Noah Lerner, Senior Producer at HBO. “We had high expectations to begin with, and the team at Definition 6 once again found a way to exceed them.”nn”When we premiered this retrospective, the reactions from the cast and crew said it all, with a hearty and touching round of applause, it made us extremely proud to be a part of the show, and exemplified the extraordinary talent at Definition 6,” says Ian Flaherty, also a Senior Producer at HBO.nnIn addition, Definition 6 also produced numerous Entourage promos that aired prior to the retrospective on-air dates. They can be seen on Definition 6’s website. nn”It is a real testament to our unified model – even in the post-production side of our business – to be able to bring together our editors, mixers, and designers for dynamic clients like HBO,” says Rob Ortiz, Managing Partner at Definition 6. “Our relationship with HBO has evolved to encompass a variety of projects over the last several decades, consistently producing the highest quality of work. We look forward to continuing our journey together.”nnAs for the Derek Jeter 3K campaign, the promo spots ran in early July which led up to the launch of the full show on July 28th. They can also be seen on the agency’s website and on HBO Connect.nnAbout DEFINITION 6nDefinition 6 is a Unified Marketing Agency that creates brand experiences that unite brands and people in motion. Through imagination, innovation and insight, we execute ideas that deliver continued value across all brand interactions. Since 1997, Definition 6 has been helping clients redefine brand experiences by unifying the disciplines of marketing and technology.nnWith offices in Atlanta and New York, Definition 6 supports a fast-growing client base that includes The Coca-Cola Company, HBO, La Quinta Inns & Suites, USA Networks, VH-1, Sesame Street, Cox Enterprises, Nickelodeon, truTV, Mitsubishi and Cinnabon. For more information on Definition 6’s Unified Marketing Services, or to learn more about the agency’s award-winning work, please visit www.definition6.com.Rachel Conforti Definition 6 (212) 201-4200 x4226 Contact Rachel via email
The Light and BIEN Form Creative & Strategic Alliance
Production company The Light and motion design studio BIEN have forged a strategic alliance that nurtures inclusivity and sustainability throughout the life cycle of every project.
The Light Founder/CEO Becky Morrison and BIEN Co-Founder Ricardo Roberts were first introduced by a mutual client who recognized their parallel ethos. Both Morrison and Roberts are advocates for industry change, and have built successful companies that demonstrate the benefits of human-centered and sustainable production in live action and motion design, respectively.
“I admire the thoughtfulness, specificity, and artistry with which BIEN produces animation and design and their attention to representing the full spectrum of humanity,” notes Morrison. “Their work behind the scenes to foster a diverse creative community is equally impressive. It feels like the perfect moment to partner with another mission-driven company who cares so deeply about creative excellence and social change.”
“I immediately hit it off with Becky and love that she has so many ideas that are tactical, scalable and make a powerful difference,” adds Roberts. “She challenges the status quo while producing beautiful, world-class content. With this partnership, we can better serve our clients and carry our mission forward together.”
The Light is a production company guided by the principle that an emotionally healthy environment is paramount for creativity and high performance. From its inception in 2014, The Light has centered under-represented talent, with equity and sustainability as key pillars to delivering creative projects for... Read More