George Leon, Senior VP Media/Account Management with Hawthorne Direct, a full service brand response advertising agency, was the keynote speaker during the Cynopsis Media Boot Camp industry event held in New York City on Feb. 11th.
In a speech entitled "Today's Media Landscape and Utilization of Data Science," Leon, who has over 20 years of experience with integrated media analysis and agency account management, as well as product development and fulfillment, spoke to 200 attendees at the event, on the topics of big data, web attribution, the importance of understanding business rigors and goals on behalf of a client, and how to best integrate data to achieve those goals.
About Cynopsis Media's Boot Camp Event
The Cynopsis Media Boot Camp event, held Feb. 11, 2014, at New York's Yale Club, offered participants a one-day intensive workshop to provide critical tools, strategies and insights needed to take careers to the next level within the areas of ratings analysis, web/social analytics and multi-platform buying.
In addition to George Leon, additional guest speakers during the event included Adam Gerber, VP, Sales Development & Marketing ABC Television Network; Peter Katsingris, VP, Industry Insights, Nielsen; Thomas Ziangas, SVP, Research, AMC Networks; Ron Geraci, EVP, Research & Planning, Nickelodeon Group; Kimberly Conon, VP/Group Partner, Research, UM Worldwide, and others. For more information, please see: http://www.cynopsis.com/events/the-cynopsis-media-boot-camp/
About George Leon
Over the past 20 years, George Leon, Senior VP Media/Account Management with Hawthorne Direct, has been involved in every aspect of the DRTV industry from media to operations to marketing and new media. He brings his years of experience in agency account management, media analysis, effective team management, and creating strong media relationships, particularly with Los Angeles and New York media outlets. Leon also provides knowledge of media operations, from product development, call center management to fulfillment.
Utilizing his background in Financial Analysis and Forecasting, Leon launched his media career at Williams Television Time in Los Angeles, Leon worked on account analysis for clients such as Mattel, Phillips Electronics, DirecTV, and M&M Mars. Later, he became media director of a Philadelphia based public media company, National Media, Inc. Within two years, Leon was responsible for all of the company's media and operation functions.
In 2000, Leon co-founded Gold Mountain Media, Inc., a successful DRTV media agency focusing on Long Form media. Gold Mountain represented various advertisers such as T-Fal Cookware, Body by Jake, Homeland Housewares, Beachbody, and Alchemy's Six Week Body Makeover. As integrated marketing and media campaigns expanded their dominance in the DRTV media marketplace, Leon launched CIELO Media Management, Inc. in 2008, focusing on a hybrid of English and Spanish Long and Short Form media campaigns.
Today, Leon oversees Hawthorne's expanding integrated Brand Response TV (BRTV) media strategy, execution and analytics and spearheads Hawthorne Direct's Data Science and "Big Data" initiatives on behalf of a broad range of major brand clients including 3M, Hamilton Beach, Brother, HomeAdvisor.com, Lifestyle Lift and TransAmerica.
About HAWTHORNE DIRECT
Hawthorne Direct is a full service brand response advertising agency, specializing in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence in brand response, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns.
Hawthorne Direct has developed successful award-winning campaigns for brands such as 3M, Gerber, Brother International, Armor All, Bose, Black & Decker, Hamilton Beach, Pella, SanDisk, Transamerica, United Healthcare, Remington and more.
For more information, please visit www.hawthornedirect.com and also on LinkedIn here.
