Panel Will be Held during Electronic Retailing Association's Annual Event in Las Vegas
Karla Crawford Kerr, Director of Business Development and Corporate Relations for Hawthorne Direct, a full service brand response advertising agency, will serve as moderator for a panel entitled “Direct Response 101.” The event will take place on Tuesday, Sept. 24th, during the Electronic Retailing Association’s (ERA) annual Direct-to-Consumer (D2C) Convention in Las Vegas. The panel will be held from 8:30 – 10 a.m. at the Wynn Las Vegas Hotel.
Joining Crawford Kerr for this session will be panelists:
• Ron Steblea, President, Rutledge & Bapst
• Michael Montgomery, Vice President of Business Development, Mercury Media
• Kristy Pinand- Dumpert, Vice President of Sales & Marketing, Concepts TV Productions
• Scott Swanson, CEO, Expert Planet, LLC
• Brian Wargula, President, Christopher Morgan Fulfillment
• Jeff O’Conner, COO, Digital Target Marketing
The “Direct Response 101” session is described as follows: Get to know the basics of direct response from the experts. This is a must-attend session for anyone who wishes to bring their product to the masses through direct response marketing. Topics addressed will include: long-form vs. short-form commercials; specialized websites; how to bring a product to retail; paid media or PI; utilizing an IVR or live operator; meeting ROI, and more. The answers to these questions will be discussed and revealed during a 90-minute session sure to inform, entertain and inspire. Following the seminar a half hour of networking with the speakers will be offered to attendees.
For more information on the “Direct Response 101” session, please see: www.d2cshow.org/content/bonus-session-direct-response-101
About KARLA CRAWFORD KERR
Karla Crawford Kerr is the Director of Business Development and Corporate Relations for Hawthorne Direct. In that position, she works with prospective and existing clients to optimize brand response television success. She is a leader in the company’s marketing and business development arenas, specializing in public relations, event/trade show planning and account management. Her portfolio of clients has included Applica, Kaz Honeywell, Nikon, U.S. Navy, Clorox, Procter & Gamble, RotoZip Tool Corporation, Braun, Oreck, Aero and more.
Karla was named Volunteer of the Year in 2004 by the Electronic Retailing Association. She is active on the ERA’s Content Committee, and was the 2011-2012 Education Chair (past chair five terms, co-chair one term.) She has judged the Moxie Awards since 2005, and has also been a co-presenter at the Moxies. Karla was accepted to the Direct Marketing Association Broadcast Council Operating Board, and has served on the DMA Broadcast Council Operating Committee. She was also co-chair of programming for that organization for two years.
ABOUT THE ERA
The annual ERA D2C Convention is produced by ERA, the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace. ERA includes members that maximize revenues through direct-to-consumer marketing on television, online, mobile and on radio. For more information about the 2013 convention, please visit: www.d2cshow.org.
About HAWTHORNE DIRECT
Hawthorne Direct is a full service brand response advertising agency, specializing in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence in brand response, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns.
Hawthorne Direct has developed successful aw
Contact:Dan Harary The Asbury PR Agency Beverly Hills, CA 310/859-1831 Contact Dan via email
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More