Hawthorne Direct, a full service brand response advertising agency, has promoted Tammy Shull to the position of Executive Director, Administration and Human Resources. Shull will remain based out of the company’s Fairfield, Iowa, offices. The announcement was made today by Hawthorne Direct’s Chief Operating Officer Jessica Hawthorne-Castro.
“Tammy has a strong understanding of business strategy and operations, culture and competition,” said Hawthorne-Castro. “She is a strategic thinker who anticipates emerging business needs, and works with innovative leaders to identify HR solutions that support our agency’s overall growth objectives. Her expertise covers a full range of human resources functions, including talent management, change management, diversity, organization design and effectiveness, workforce planning, compensation, and employee relations. She has been, and remains, a major asset of our company.”
About TAMMY SHULL
Prior to her promotion, Tammy Shull had been the Director, Administration and Human Resources for Hawthorne Direct since 2008. In her post, she leads all areas of human resources in support of the agency’s strategic plans. Shull builds internal and external pipelines to ensure a sustainable bench of developing and ready-now talent for key positions; acts as business advisor to the company’s Chief Executive Officer and senior management teams; and provides facilities and operational management of Hawthorne’s Fairfield offices and production studio.
Earlier, Shull had been Human Resources Manager with MetroGroup, a direct mail production business, from 2004-2008. As such, she led the company’s human resources functions at corporate and plant levels. Her responsibilities included recruitment, compensation, benefits, employee relations, and organizational development.
From 1996-2003, Shull was Human Resources Manager with Experian Marketing Services, spearheading human resources staffing, compensation, and employee relations for that large direct marketing letter shop. Previously, Shull was Human Resources Manager with General Electric (GE) from 1978-1996. During her tenure with the company, she worked for a number of GE’s divisions while based in various U.S. cities. These included: GE Switchgear – Burlington, Iowa; GE Lighting – Cleveland, Ohio; GE Lighting – Goldsboro, N.C.; GE Aerospace – Pittsfield, Mass.; and GE Lighting – Mattoon, Ill.
Shull received a master’s degree in Organizational Development and Analysis from Case Western Reserve University. Earlier, she graduated from Eastern Illinois University, having earned a bachelor’s degree in Psychology and Political Science. Additionally, Shull holds a Senior Professional in Human Resources (SPHR) Certification.
About HAWTHORNE DIRECT
Hawthorne Direct is a full service brand response advertising agency, specializing in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence in brand response, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns.
Hawthorne Direct has developed successful award-winning campaigns for brands such as 3M, Armor All, Bose, Black & Decker, Hamilton Beach, Pella, SanDisk, Transamerica, United Healthcare, and more.
The agency is headquartered in Los Angeles, with the founding office located in the Midwest. Hawthorne Direct was founded in 1986 by Timothy R. Hawthorne, who serves as Chairman/CEO. Hawthorne’s daughter, Jessica Hawthorne-Castro, today holds the post of COO. For more information, please visit www.hawthornedirect.com and also on LinkedIn here.
Contact:Dan Harary The Asbury PR Agency Beverly Hills, CA 310/859-1831 Contact Dan via email
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More