- Monday, Aug. 4, 2014
Hawthorne Direct Promotes Neil Klayman to Associate Creative Director
Hawthorne Direct, a full service Brand Response ad agency, has promoted Neil Klayman to the position of Associate Creative Director. Klayman will continue to report to John Pucci, Chief Creative Officer. The announcement was made today by Jessica Hawthorne-Castro, CEO, Hawthorne Direct.
Prior to his promotion, Klayman had been Senior Copywriter. In his new position, he will be more involved with new business pitches, as well as manage the creative process on a diverse range of client campaigns, from ideation through production.
Said Pucci, "During the past year, Neil has helped our agency pitch and win numerous new clients, while concurrently helping us manage the creative process throughout each campaign's lifecycle. His fit with the Hawthorne culture and his can-do attitude, combined with his optimistic philosophy, is the reason our team members and clients respect and request to work with him."
About NEIL KLAYMAN
Neil Klayman joined Hawthorne Direct as a Senior Copywriter in 2012. In that role, he was responsible for DRTV, BRTV and digital advertising copy creation for all agency clients. He worked closely with the Executive Creative Director, Senior Account and Media Teams, and a diverse range of clients to ensure the seamless execution of creative concepts into strategic advertising campaigns. He raised the agency's level and quality of writing by crafting a more branded voice and vision for its clients.
Klayman came to Hawthorne Direct with over 15 years of experience as a copywriter at various advertising agencies and entertainment companies, including The Woo Agency, Rapp Worldwide, E! Networks and Mattel, Inc. He honed his copywriting and creative skills while working on campaigns for such clients as Lenovo, Samsung, Bank of America, Schwab, AAA, E! Entertainment TV, Style Network, Disney, and Pixar.
Klayman has been honored numerous times by the International Film & TV Festival of New York for his outstanding writing. He was honored by Eunice Kennedy Shriver for writing and producing several documentaries profiling New Hampshire Special Olympics athletes. He is also the author of the popular, published children's book, "Boris Ate A Thesaurus", which was chosen as a "Book of The Year" by both the National Education Association (NEA) and the California Teachers Association (CTA). He holds an MS Degree in Mass Communications from Boston University, and a BA Degree in Psychology from Clark University.
About HAWTHORNE DIRECT
Hawthorne is a full-service Brand Response Ad Agency that delivers optimum ROI and builds brands by efficiently connecting clients with their most valuable customers. The agency specializes in industry leading analytics, strategic planning, creative development, production, multi-channel media planning, buying and campaign management. Independent and privately owned, Hawthorne pioneered the Direct Response industry nearly 30 years ago and has continued this tradition of breakthrough innovations with Brand Response creative and media that is derived from the agency's proprietary analytics system, Catapult. Hawthorne consistently delivers Accountable Advertising that delivers optimum ROI for its clients.
Hawthorne has developed successful award-winning campaigns for brands such as 3M, Audible, Armor All, Brother, Bose, Black & Decker, Carbonite, Gerber, Hamilton Beach, L'Oreal, Pella, Remington, SanDisk, Transamerica, United Healthcare, and more. Headquartered in Los Angeles, the agency was founded in 1986 by Timothy R. Hawthorne, who serves as Chairman. Today, Jessica Hawthorne-Castro holds the post of CEO. For more information, please visit www.hawthornedirect.com and LinkedIn.