- Monday, Oct. 20, 2014
Hawthorne Direct Promotes John Pucci to Chief Marketing & Creative Officer
Hawthorne Direct, a full-service brand response advertising agency, has promoted John Pucci to the position of Chief Marketing & Creative Officer. Pucci remains based in the company's Los Angeles office. Jessica Hawthorne-Castro, CEO, Hawthorne Direct, made the announcement.
In his new post, Pucci, who had been Chief Creative Officer since 2013, will now oversee all of Hawthorne Direct's marketing, publicity and promotional activities in efforts to further expand the agency's presence with brand marketers. These new duties are in addition to his on-going responsibilities for creative, digital, and production for the campaigns Hawthorne produces on behalf of its diverse range of clients across TV, print, radio and digital platforms.
"We are pleased to recognize the contributions of John Pucci to our agency by announcing his promotion to Chief Marketing & Creative Officer," Hawthorne-Castro said. "He has become an invaluable asset to our company during the past three years."
About JOHN PUCCI
John Pucci was named Chief Creative Officer for Hawthorne Direct in late 2013. Earlier, he had been Senior Vice President/Executive Creative Director with Hawthorne Direct since June 2011. Pucci is an award-winning Creative Director with a wealth of talent and experience working on major brands from both agency and client side perspectives. Pucci currently is involved in crafting multi-media advertising campaigns on behalf of such clients as Brother, 3M, Hamilton Beach, Gerber, Transamerica, and many others.
Previously, Pucci led a team of writers, art directors, and motion graphics artists in the creation of Direct Response Television long form and short form content at Euro RSCG Edge. There, his clients included The Humane Society, LifeLock, Quicken Loans and ProFlowers.
As a former Executive Creative Director for both RAPP and Publicis, Pucci led strategy, creative conception and execution for AAA, Bank of America, DirecTV, Neutrogena, Toyota and Nestlé, among many other clients. Pucci honed his agency skills at DDB, TracyLocke, and Saatchi & Saatchi, while building his in-house experience with brands such as E! Television Networks, Mattel, and Disney.
About HAWTHORNE DIRECT
With the tagline "The Art of Brand The Science of Response(r)," Hawthorne Direct is a full-service Brand Response Ad Agency that delivers optimum ROI and builds brands by efficiently connecting clients with their most valuable customers. The agency specializes in industry leading analytics, strategic planning, creative development, production, multi-channel media planning, buying and campaign management. Independent and privately owned, Hawthorne pioneered the Direct Response industry nearly 30 years ago and has continued this tradition of breakthrough innovations with Brand Response creative and media that is derived from the agency's proprietary analytics system, Catapult. Hawthorne consistently delivers Accountable Advertising that delivers optimum ROI for its clients.
Hawthorne has developed successful award-winning campaigns for brands such as 3M, Audible, Armor All, Brother, Bose, Black & Decker, Carbonite, Gerber, Hamilton Beach, L'Oreal, Pella, Remington, SanDisk, Transamerica, United Healthcare, and more. Headquartered in Los Angeles, the agency was founded in 1986 by Timothy R. Hawthorne, who serves as Chairman. Today, Jessica Hawthorne-Castro holds the post of CEO. For more information, please visit www.hawthornedirect.com and LinkedIn.