Hawthorne Direct, a full service Brand Response ad agency, has named Trista Torrez-Laing as the company's new Senior Vice President of Marketing & New Business Development. The announcement was made today by Jessica Hawthorne-Castro, CEO, Hawthorne Direct, to whom Torrez-Laing will report.
In her new position, Torrez-Laing will work closely with Hawthorne's Agency Executive Management Team to identify potential organic growth and new business opportunities. She will also seek to drive new agency revenue through innovative, strategic leadership initiatives, while concurrently spearheading all agency marketing and promotional activities.
"Trista is a strong new addition to our agency," Hawthorne-Castro said. "Her expertise across all marketing and business development disciplines is virtually unmatched. As we continue to grow and evolve our agency into the future, she has quickly become an invaluable asset to our team."
About TRISTA TORREZ-LAING
Trista Torrez-Laing was named Hawthorne Direct's Senior Vice President of Marketing & New Business Development in 2014. In that position, her duties include oversight of strategic business and marketing planning; working to optimize revenues and profits through organic growth and new business acquisition; executing integrated marketing strategies, and client relationship building and management.
Prior to joining Hawthorne Direct, Torrez-Laing was a Consultant to LA-based d2 Music. From 2009-2012, Torrez-Laing was a Board Member and Co-Chair of the Marketing and Membership Committee with thinkLA. She had also been Senior VP, Director of Marketing, for KSL Media.
Previous positions held by Torrez-Laing have included Media Director for Reynolds & Associates, Membership Marketing Manager for the Los Angeles County Museum of Art, and Media Supervisor with Saatchi & Saatchi Advertising.
About HAWTHORNE DIRECT
Hawthorne is a full-service Brand Response Ad Agency that delivers optimum ROI and builds brands by efficiently connecting clients with their most valuable customers. The agency specializes in industry leading analytics, strategic planning, creative development, production, multi-channel media planning, buying and campaign management. Independent and privately owned, Hawthorne pioneered the Direct Response industry nearly 30 years ago and has continued this tradition of breakthrough innovations with Brand Response creative and media that is derived from the agency's proprietary analytics system, Catapult. Hawthorne consistently delivers Accountable Advertising that delivers optimum ROI for its clients.
Hawthorne has developed successful award-winning campaigns for brands such as 3M, Audible, Armor All, Brother, Bose, Black & Decker, Carbonite, Gerber, Hamilton Beach, L'Oreal, Pella, Remington, SanDisk, Transamerica, United Healthcare, and more. Headquartered in Los Angeles, the agency was founded in 1986 by Timothy R. Hawthorne, who serves as Chairman. Today, Jessica Hawthorne-Castro holds the post of CEO. For more information, please visit www.hawthornedirect.com and LinkedIn.
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Simian introduces Teams feature for review & approval
Simian, the showreel-building, review & approval, and production asset management platform used globally by creative leaders, is kicking off this fall season with a substantial leap forward for collaboration and project management – with more updates on the way during the holidays!
The new feature, aptly dubbed “Teams”, makes it easier than ever for users to give project responsibilities to team members and clients alike. “You can never have too many options when it comes to permission levels,” says Jay Brooks, Simian’s Chief Technology Officer. “Teams provides a streamlined way to assign multiple users to a project at once.”
“Teams are very powerful, but creating one is effortless,” Brian Atton, Simian’s Chief Operating Officer explains. “Simply enter a Team name, add members, and then apply the newly made Team to any desired project. You can even invite temporary guests without changing settings for other projects or needing to create a new Team.”
“We love helping our clients by providing efficient tools to improve their workflow, and this has been a frequently requested feature as of late,” shares Kellie Atton, Head of Sales at Simian. “It feels great to get Teams out into the wild because I know it’s going to be tremendously helpful to everyone who uses it”.
Teams is now available exclusively to Simian’s enterprise clients. Simian plans to release more product upgrades and enhancements during Q4 2024 and 2025 for enterprise and non-enterprise users, continuing its ongoing evolution as the industry’s leading production asset management solution.
For more information on Simian upgrades and features, visit https://www.gosimian.com/About Simian
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