- Monday, Sep. 29, 2014
Hawthorne Direct Names Kurt Werderman as Media Strategist & Analyst
Hawthorne Direct, a full service Brand Response ad agency, has named Kurt Werderman as Media Strategist & Analyst. Jessica Hawthorne-Castro, CEO, Hawthorne Direct, made the announcement. Based in Los Angeles, Werderman will report to Mary Papp, Hawthorne's Vice President of Media/Account Management.
Said Ms. Papp, "Kurt is a committed, results-oriented marketing professional with over 20 years of varied industry experience. His expertise in developing, executing, growing and protecting optimal ROI through research analytics and insightfully shaped direct response and brand advertising strategies is a welcome addition to our agency."
About KURT WERDERMAN
Prior to joining Hawthorne Direct, Kurt Werderman was a Strategic Planner with Havas Edge, Hollywood, CA, since 2012. In that position, he helped build that agency's strategic planning department from the ground up. He initiated and executed primary and secondary research and strategic planning projects, including creative briefs, competitor assessments, customer segmentation and targeting, product positioning, key messaging and offer builds for existing clients and new business pitches.
Among the clients with whom Werderman worked during his tenure with Havas were Lifelock Identity Theft Protection, ICON Health and Fitness, Cancer Treatment Centers of America, Bosley Hair Replacement, LINE Instant Messaging App, Humane Society of the United States, Belviq Weight Management, St. Jude Children's Hospital, USO, John Frieda Hair Care, and The Hartford Life and Auto Insurance.
Earlier, Werderman was a Website Copywriter with LinkNetMedia U.S. and Integrated Media Solutions (MDC Partners) in Beverly Hills. As a Media Data Analyst with Integrated Media Solutions (MDC Partners) from 2005 to 2011, Werderman was involved with quantitative and qualitative media performance analytics for direct response and brand advertising clients. Among these clients were Westwood Colleges, Cancer Treatment Centers of America, Liberty Medical, Childfund International, Hair Club and Tempur-Pedic.
From 2004-05, Werderman was a Project Manager/Print Services with BBDO Worldwide (Omnicom) in New York. There he managed production and placement of print advertising for such major brand clients as Campbell Soup, DirecTV, Gillette, Bayer, and Visa. Earlier positions held by Werderman include those with Goldman, Sachs & Co., New York, in Global Technology Procurement as a Decision Data Contractor; Fremont General Corp., Santa Monica, as a Corporate Communications Project Manager; Evans Group Advertising, Los Angeles, as an Account Executive; McCann-Erickson Worldwide (Interpublic) Los Angeles, as a Traffic/Production Manager, and DDB Needham Worldwide (Omnicom) Los Angeles, as a Media Billing Supervisor.
Werderman holds a Masters of Business Administration (Marketing Management) Degree from the University of California Irvine, and a Bachelors of Fine Arts (Music History, Theory, Composition) Degree from University of California Los Angeles.
About HAWTHORNE DIRECT
With the tagline "The Art of Brand, The Science of Response®," Hawthorne Direct is a full-service Brand Response Ad Agency that delivers optimum ROI and builds brands by efficiently connecting clients with their most valuable customers. The agency specializes in industry leading analytics, strategic planning, creative development, production, multi-channel media planning, buying and campaign management. Independent and privately owned, Hawthorne pioneered the Direct Response industry nearly 30 years ago and has continued this tradition of breakthrough innovations with Brand Response creative and media that is derived from the agency's proprietary analytics system, Catapult. Hawthorne consistently delivers Accountable Advertising that delivers optimum ROI for its clients.
Hawthorne has developed successful award-winning campaigns for brands such as 3M, Audible, Armor All, Brother, Bose, Black & Decker, Carbonite, Gerber, Hamilton Beach, L'Oreal, Pella, Remington, SanDisk, Transamerica, United Healthcare, and more. Headquartered in Los Angeles, the agency was founded in 1986 by Timothy R. Hawthorne, who serves as Chairman. Today, Jessica Hawthorne-Castro holds the post of CEO. For more information, please visit www.hawthornedirect.com and LinkedIn.