Hawthorne Direct, a full service brand response advertising agency, will present the third entry from its monthly "Spotlight on Branding" Podcast series on March 24. The new Hawthorne Podcast, entitled "Is That Second Screen Complementing Your Television Marketing Campaign?" will be presented by Hawthorne Direct's CEO/Founder, Tim Hawthorne.
To hear this and all future Hawthorne Direct Podcasts, please visit:   https://soundcloud.com/hawthorne-direct
In the new Podcast, Tim Hawthorne makes these points: 
With the proliferation of mobile phones, laptops, and tablets in use while consumers watch TV, successfully delivering TV advertising messages that fully engage the viewer is becoming more difficult. Today's marketers have more selling opportunities than ever at their fingertips - they just have to know how to best leverage them.
Nearly half of all tablet owners say they use their tablets while watching TV at least half the time. Rather than a distraction though, entrepreneurs see immense marketing opportunities at hand due to the second screen's interactive capability. 
We must ask our clients: "How will your DRTV advertising campaign harness the power of the second screen in ways that positively impact your campaign's bottom line?" The answer lies in combining the clout of targeted and measurable DR lead generation with the mass reach of prime-time brand advertising. 
Hawthorne Direct is a full service brand response advertising agency, specializing in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence in brand response, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns.
Hawthorne Direct has developed successful award-winning campaigns for brands such as 3M, Gerber, Brother International, Armor All, Bose, Black & Decker, Hamilton Beach, Pella, SanDisk, Transamerica, United Healthcare, Remington and more. 
For more information, please visit www.hawthornedirect.com  and also LinkedIn