- Tuesday, Dec. 16, 2014
Hawthorne Direct CEO Jessica Hawthorne-Castro Named "Female CEO of the Year" By The CEO World Awards
Hawthorne-Castro Represents the "Next Generation" of Brand Marketing Experts
Hawthorne Direct, an analytics and technology driven accountable brand advertising agency, has announced that its CEO Jessica Hawthorne-Castro has been named "2015 Female CEO of the Year in Advertising, Marketing and Public Relations" by the CEO World Awards.
Representing the "next generation" of brand marketing experts, Hawthorne-Castro, based at the company's headquarters in Los Angeles, oversees the agency's position as a leader in accountable advertising. She spearheads innovations in creative solutions and analytic systems that consistently deliver optimum return on investment for Hawthorne's clients.
"It's an honor to receive this recognition by this esteemed industry and peer group with the CEO World Award," said Hawthorne-Castro. "This award speaks to Hawthorne's history and commitment to highly memorable and measurable successful brand response advertising and is a testament to our innovations via data science for our clients."
The coveted annual CEO World Awards program encompasses the world's best in leadership, innovation, organizational performance, new products and services, CEO case studies, and customer satisfaction programs from every major industry in the world. Organizations from all over the world are eligible for consideration, including public and private, for-profit and non-profit, largest to smallest and new start-ups.
The winners of the 2015 CEO World Awards will be presented during a red carpet awards event in San Francisco on June 29, 2015. The coveted annual CEO World Awards program encompasses the world's best in leadership, innovation, organizational performance, new products and services, CEO case studies, and customer satisfaction programs from every major industry in the world. Organizations from all over the world are eligible to submit nominations including public and private, for-profit and non-profit, largest to smallest and new start-ups.
More than 40 judges from a broad spectrum of industry voices from around the world and over 200 CEOs participated. Their average scores determined the 2015 CEO World Award winners.
About THE CEO WORLD AWARDS
The CEO World Awards are an annual industry and peers recognition program honoring CEOs and Companies of all types and sizes in North America, Europe, Middle-East, Africa, Asia-Pacific, and Latin-America. The Annual CEO World Awards is part of the SVUS Awards recognition program from Silicon Valley in the United States of America which also includes Consumer World Awards, Customer Sales and Service World Awards, Golden Bridge Awards, Globee Fastest Growing Private Companies Awards, Info Security's Global Excellence Awards, Network Products Guide's IT World Awards, Pillar Employee Recognition World Awards, PR World Awards, and Women World Awards. Learn more about The CEO World Awards at www.ceoworldawards.com
About JESSICA HAWTHORNE-CASTRO
Jessica Hawthorne-Castro, who became CEO in May, 2014, first joined Hawthorne Direct in 2007. During the course of the past eight years, she worked her way up the company's corporate ladder and was named the agency's COO in March 2013. Throughout her tenure with Hawthorne Direct, she has fostered service-oriented relationships with the company's high profile clients, helping them to envision, create and execute their advertising plans. Her strategy is renowned for its hands-on and highly responsive approach. To date, her clients have included 3M (Command, Filtrete, Post-it, Scotch-Brite), Armor All, Black & Decker, Gerber, L'Oreal, Hamilton Beach, Remington, SanDisk, Pella, Transamerica, PETA, Carbonite, Audible, Hoover, and United Healthcare, among others.
Recently, Hawthorne-Castro, a Board Member of the Digital Hollywood organization, was the Moderator of a panel presented by that group entitled "Women in Advertising." Also earlier this year, she was named a 2014 "Women in Business" Award Nominee by the Los Angeles Business Journal.
Prior to joining Hawthorne Direct, Hawthorne-Castro had been a successful television literary agent with William Morris Endeavor (formerly Endeavor), one of Hollywood's top, full-service talent agencies representing writers, directors and producers for television. As the agent for an impressive list of WME's top TV talent, she identified and negotiated opportunities for shows airing on all major broadcast and cable television networks. She also packaged key elements necessary to develop TV shows, working regularly with executives from ABC, CBS, Fox, NBC, HBO, USA, Bravo, and others. In this capacity, Hawthorne-Castro assisted the creators of a number of top rated television programs, including "Entourage," "The Office," "Heroes," "24" and "Law and Order," to name a few.
Hawthorne-Castro holds a Magna Cum Laude MBA degree from Loyola Marymount University, with a double emphasis in Management and Marketing. She also holds a Cum Laude Bachelors degree from UCLA's School of Arts and Architecture. She and her husband, James Castro, an investment banker, live in West Hollywood, CA, with their son, Braden.
About HAWTHORNE DIRECT
Hawthorne is a full-service Brand Response Ad Agency that delivers optimum ROI and builds brands by efficiently connecting clients with their most valuable customers. The agency specializes in industry leading analytics, strategic planning, creative development, production, multi-channel media planning, buying and campaign management. Independent and privately owned, Hawthorne pioneered the Direct Response industry nearly 30 years ago and has continued this tradition of breakthrough innovations with Brand Response creative and media that is derived from the agency's proprietary analytics system, Catapult. Hawthorne consistently delivers Accountable Advertising that delivers optimum ROI for its clients.
Hawthorne has developed successful award-winning campaigns for brands such as 3M, Audible, Armor All, Brother, Bose, Black & Decker, Carbonite, Gerber, Hamilton Beach, L'Oreal, Pella, Remington, SanDisk, Transamerica, United Healthcare, and more. Headquartered in Los Angeles, the agency was founded in 1986 by Timothy R. Hawthorne, who serves as Chairman. Today, Jessica Hawthorne-Castro holds the post of CEO. For more information, please visit www.hawthornedirect.com and LinkedIn .