Learn from the pros in the comfort of your home.
Now anyone can learn from big-wigs in the hair and makeup industry without actually having to put on makeup! The Hair & Makeup Artist Network launches its VIRTUAL CLASSROOM on www.hmartistsnetwork.com
Classes include:
— HD Makeup with Jori Jenae
— Packaging Your Portfolio with Cloutier Agency
— Rate Negotiation with Cloutier Agency
— The Truth About the Union with Local 706
— Internet Marketing
— Editorial Makeup with Smashbox
Coming soon: Men’s Grooming with Michael White and Noseph Trinh, Editorial Hair with Neeko, Avant Garde Makeup with Make Up For Ever, Lighting and Cinematography, and more!
This service is free to members!
The Network was born from the experience makeup artist, Michelle Lee had upon starting her own Hollywood career in the mid-nineties. Now an established artist who has worked with A-list celebrities Geena Davis, Rachael Leigh Cook, Dennis Hopper, and Robert Redford, Lee now helps her fellow artists learn the importance of Networking in the entertainment industry. “It’s the only way to get work!” www.hmartistsnetwork.com
Contact:Karen Stein karen@hmartistsnetwork.com 323-913-9375
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonaldโs, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And itโs not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. Thereโs a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, itโs surprising that sonic branding is often an afterthought in marketing plans. ย That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it โfits.โ Unfortunately, that may result in content that is in tune with whatโs trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More