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    Guru Studio Expands

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    Additional Producer to work in Commercials

    TORONTO -- (SPW) --

    Associate Producer Jacquie Rushlow joins the Commercials team at character boutique guru studio in Toronto where she will work alongside Senior Producer Amy Robson.

    Jacquie comes to guru with VFX and live action experience, having worked in both television and commercials as a Production Coordinator. Jacquie began her career as a shooter on Direct Kicks, a television series about soccer that saw her travel all over the world. From there she worked as a producer/videographer, in entertainment news shooting Film Festivals, Promos and Press Conferences throughout the Greater Toronto Area. Jacquie then moved into a VFX role at Spin Productions where she worked as an Editorial Assistant. Always inspired to tell a story, Jacquie recently produced, shot, and edited her very own documentary “Shifting Gears”.

    Founded in 2000, guru studio is an award-winning animation design and production company specializing in characters for television and film. Their creatively driven team has won numerous awards including Clio, Promax, BDA, Telly and Mobius as well as being featured in several international festivals and publications including SIGGRAPH, Pictoplasma, Applied Arts, The Ottawa International Animation Festival, Anima Mundi and The Annecy Festival in France. Their talented animators and directors have worked with an impressive roster of international advertisers, broadcasters and development companies including Leo Burnett London, DDB NY, Ogilvy and Mather, FCB Chicago, Hallmark Entertainment, in addition to Nelvana and Nick Jr. on the award winning TV series “The Backyardigans”.

    Contact:

    Tanya Beach, Studio Coordinator phone: 1.416.599.4878 email: tanya@gurustudio.com website: www.gurustudio.com

    SPW Category:Visual Effects and Animation



    Lord Danger Director Parker Seaman Cooks Up A New Social Media Spot For Kraft Mac And Cheese

    Tuesday, December 17, 2024
    From “The Good, The Bad, and the Delicious,” directed by Parker Seaman of Los Angeles-based production company Lord Danger and Impossible Studios, Toronto. The spot features virtual video wall technology creating the entire location digitally.

    Lord Danger director Parker Seaman put his signature comedic style and virtual production know-how into full effect for the new Kraft Mac and Cheese ad, created by the brand’s in-house agency, The Kitchen. The spot, entitled “The Good, The Bad, and the Delicious” (:30), was shot virtually at one of Toronto’s virtual production stages with Impossible Studios, Seaman’s production home in Canada, using video wall technology. The new ad, which broke last month, can be seen online and on social media (Instagram and TikTok). “Before I even read the scripts, I was excited to even be considered for such an iconic brand. Then once we got into it, the agency really let me run wild with all the little details. I loved the idea that we were allowed to lean into the Western tropes as much as possible, not hold back on big performances… and ranch-flavored Mac and Cheese. Let’s be honest, I wanted a free box of ranch-flavored Mac and cheese.” Anthony Ficalora, Lord Danger Executive Producer, explained Seaman’s strong understanding of virtual video wall technology, which created the entire location digitally, except for practical elements the actors physically touch, is a huge benefit to clients like Kraft. “Parker is a master at creating visually engaging looks and on a tight timeline,” says Anthony Ficalora, Lord Danger Executive Producer. “Those skills served him well on this project as they enabled him to focus on performance and finding the right tone for the spots.” About Lord Danger Lord Danger is a creative production studio specializing in bold, innovative commercials,... Read More

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