Postique and Griot Editorial recently completed creative editorial, telecine, audio post and finishing services for nine online videos featuring the all new 2011 Ford Super Duty truck, on behalf of Team Detroit. Postique and Griot Editorial are divisions of Grace & Wild, Inc.
The 2011 Ford Super Duty truck will feature an all new diesel engine designed and built in house by Ford. To document this exciting new phase at Ford, Team Detroit set out to create nine new videos for the www.fordvehicles.com/2011superduty.website.
Production company Luminary Films and director Louis Koerner captured more than twenty-nine hours of documentary footage using the Sony HD EX1 camera. On their decision to cut the videos at Postique and Griot Editorial, Team Detroit vice-president/producer Ken Dumm noted, “Editor Chris Moore is an extremely talented story-teller and has a real passion for trucks. We needed someone we could count on throughout this multi-phase project, and we trusted in his ability as an editor.”
The documentary-style videos feature introductions by Ford spokesman Mike Rowe (host of Discovery Channel’s “Dirty Jobs”) and take consumers behind the scenes in the step-by-step creation and part-by-part testing of this new diesel engine before it comes to market. Ford’s lead engineers, program managers, fuel economy specialists and testing facility experts take viewers through the process in creating the ‘All New Powertrain’, and highlights its strengths in vignettes such as ‘Durability’, ‘Capabilities’, ‘Fuel Efficiency’, ‘Powertrain Demos’, ‘Extreme Weather’, and ‘Voice of the Driver’.
Once Postique and Griot had completed creative editorial, telecine, audio post and finishing, the videos were sent to Team Detroit to be built into the website created by Odopod in San Francisco. The 2011 Super Duty made its debut at the Texas State Fair on September 24, with the videos launching the same day.
Chris Moore was joined by Griot Editorial editor Jim Talbot and assistant editors Patrick Duffy and Chris Kozelenko; Postique director of telecine Eric Maurer, associate colorist Chuck Klatt and telecine producer Mike Diegel handled telecine; audio engineer Spencer Hall and audio assistant Esther Nevarez completed audio post, and senior editor Jeff Fleck and assistant editor Kyle Thatcher provided finishing. Additional contributors included Griot operations supervisor Greg Gabry and Postique new media and duplication supervisor Ken Mitchell.
Team Detroit contributors included Dumm, Vice-President/Regional Creative Director Paul Zimmerman, Vice-President/Regional Creative Director Jac Mansour, Senior Vice-President/Ford Group Creative Directors Brad Hensen, and Paul Kirner.
Postique is a video post production boutique specializing in visual effects, editing and film transfer for broadcast commercials, music videos and interactive media. Griot Editorial provides full-service creative editorial and project management services. Postique and Griot Editorial are divisions of Grace & Wild, Inc.
Grace & Wild, Inc. offers a wide variety of creative and technical services within the audio, video, film and emerging media industry via its operating divisions hdstudios, Postique, Griot Editorial, Emerge, Division X and Filmcraft Imaging. Clients include broadcast advertising agencies, business communicators, government entities, and entertainment companies. Capabilities include sound stage rental; studio and remote video production; motion picture processing and printing; film-to-video transfer; new media development specializing in interactive video and rich media; CGI/3D computer animation and effects; video editing; audio recording and mixing; creative editorial services and supervision; mass and custom duplication; 24P HD video equipment rental; and new media development, authoring, and replication. For demonstrations and information, contact Grace & Wild, Inc. at 23689 Industrial Park Drive, Farmington Hills, MI 48335, or call (248) 471-6010 or (800) 451-6010. www.gracewild.com
