International content creation and brand communications company Gravity is actively producing visual effects and motion graphics for a number of current and upcoming spots. Bob Samuel, Chief Marketing Officer and Executive Producer for Gravity’s Commercials Group, made the announcement.
Gravity’s Commercials Group is currently working on projects for such diverse clients and brands as:
Gillette for BBDO/NY
Gravity supplying VFX Shoot Supervision, CG, Flame and Compositing; company is creating, modeling, animating, lighting CG razors, various effects on live action. Spot airing internationally.
Plavix for MRM
Gravity is supplying 3D and CG medical illustrations.
Kmart and BlueCross Blue Shield for FCB Chicago
Gravity is supplying traditional Character Animation (hand drawn) combined with CG Animation, and Live Action background action plates shot in-house on company’s insert stage.
Muller Yogurt (International Spot):
Gravity Tel Aviv supplied all designs and backgrounds for this spot. Gravity New York is providing animation, lighting, rendering and compositing of a CG peach as well as a CG butterfly (models were supplied by the Tel Aviv office). Gravity NYC is also compositing all backgrounds (matte paintings) with the live action plates that were shot with green screen.
About GRAVITY
Gravity is an international creative, content and brand communications company with proven expertise in three integrated business groups: Features, Commercials and Digital. With 250 talented professionals across offices in New York, Los Angeles and Tel Aviv, the company is a widely renowned generator of high-end visual effects, creative content, motion graphics, animation and digital strategy.
Gravity’s powerful combination of innovation and design are consistently aligned to help brands drive meaningful, dynamic connections with consumers – whether they experience them via television, cinema, websites, social media or mobile applications.
The company’s clients include Coca-Cola, GM, DreamWorks, Warner Bros., Sony Pictures Entertainment, Mercedes Benz, Verizon, Paramount Pictures, Universal Pictures, Pantene, MGA Entertainment, Carlsberg, Kmart, and Braun. Feature film projects include “The Other Guys,” “Salt,” “The Reader” and “Ghost Town.” Gravity’s television credits include HBO’s “Bored to Death,” “The Sopranos” and “Sex and The City.”
Gravity’s New York office is located at 315 Madison Avenue, 3rd Floor, New York, NY, 10017. The phone is 212/986-1584. The company’s newly opened West Coast office is located in the Lantana Building, 3000 West Olympic Blvd., Suite # 2376, Santa Monica, CA, 90404. The phone is 310/264-3909. For more information, please visit www.gravityworld.com.
