Through agency Deutsch, Gravity has produced the visual effects featured within a new 30-sec. “Got Milk?” spot starring Salma Hayek. The spot broke early March. Zviah Eldar, Gravity CEO/Chief Creative Director, and Bob Samuel, Gravity’s CMO/Executive Producer, made the announcement. nn
The new spot, entitled "Come Drink Your Milk," can be seen online here.nnIn the spot, we see Salma Hayek drinking a glass of refreshing milk in her kitchen. As she places her glass on the counter, she hears in her mind her mother’s call, “Salma! Breakfast!” and begins to reminisce about her childhood. The spot flashes back to years ago, with an actress portraying Hayek’s mother calling, “Come drink your milk” to the future superstar, who now appears as a 6 year old youngster first on her bed, and then, suddenly age 10 posing in front of a mirror. The youngster greets her mother in the living room, and drinks a glass of milk. We next flash forward to a teenaged (16 year old) Hayek practicing her lines from a soap opera in front of a mirror, while, once again, her mother calls out to her. Seamlessly, we next see another young girl, this time Salma Hayek’s own daughter, who respond’s to the call “Mija…Come Drink Your Milk.” The mother and daughter meet in the kitchen, and Hayek wipes a “milk moustache” from her daughter’s lips, as we hear the VO announcer say, “Have breakfast with Milk, and set the stage for a great day.” nnBernie Hogya, the spot’s Creative Director with Deutsch, said, “Director Wally Pfister cleverly devised a single camera move to span a decade of Salma Hayek’s childhood. What he couldn’t get in camera, Gravity made happen in post.”nnAdds Alex Postelnicu, Gravity’s Creative Director and VFX Supervisor for the spot, “For us, this was a wonderful collaboration with the agency and Wally Pfister, who as the Director and DP, had a keen eye for composition and lighting. We provided several visual effects to this spot, which included extending the bedroom for the scene of Salma Hayek when she was 6 and 10, and for the pullbacks when at ages 6 and 16 she joins her mother in the living room to drink some milk. We also seamlessly stitched together a variety of shots that panned from decade to decade to decade, gradually speeding up into the future, where we see Salma and her daughter in present day. We did our best to make these transitions artful and tasteful. This was a really nice spot to work on, the cast and crew were incredibly happy to be involved with this project, and everyone on set truly seemed to be enjoying themselves.”nnCREDITSnTitle: Come drink your milknAgency: DeutschnCCO: Greg DiNotonCreative Director: Bernie HogyanArt Director: Richard KolopeauanCopywriter: Chip RichnExecutive Producer: Crissy Cicco nHead of Production: Joe CalabresennProductionnVFX: Gravity NYnCEO/Chief Creative Officer: Zviah EldarnCMO/Executive Producer: Bob SamuelnCreative Director/VFX Supervisor: Alex Postelnicu nProducer: Raena SinghnHead of Production: Karen Bianca BisignanonProduction Coordinator: Kelly BenenatinEditor: Lawrence Young @ Number SixnnLive Action: Independent MedianDirector/DP: Wally PfisternEP: Susanne PreisslernProducer: Denise RocchiettinnAbout GRAVITYnGravity is an international visual effects, design and brand communications company with proven expertise in three integrated divisions: Features & Television, Commercials, and Digital. With 250 talented professionals across offices in New York, Los Angeles, Connecticut and Tel Aviv, the company is a widely renowned generator of high-end visual effects, creative content, motion graphics design, animation, branding, and digital strategy. nnThe company’s clients include Universal Pictures, Warner Bros., DreamWorks, Sony Pictures Entertainment, HBO, Paramount Pictures, The Weinstein Company, Dimension Films, Coca-Cola, General Motors, Mercedes Benz, Verizon, Pantene, MGA Entertainment, Carlsberg, Kmart, and Braun. Gravity’s recent feature film credits include “Tower Heist,” “Crazy, Stupid, Love,” “The Adjustment Bureau,” “Arthur,” “The Other Guys,” “Salt,” “The Reader,” and “Ghost Town.” The company’s television credits include HBO’s “Bored to Death,” “The Sopranos,” and “Sex and The City.” nnGravity’s New York office is located at 315 Madison Avenue, 3rd Floor, New York, NY, 10017. The phone is 212/986-1584. The company’s West Coast office is located in the Lantana Building, 3000 West Olympic Blvd., Santa Monica, CA, 90404. The phone is 310/264-3909. For more information, please visit www.gravityworld.com.
Dan Harary The Asbury PR Agency/Beverly Hills 310/859-1831 Contact Dan via email
Asian World Film Festival Reveals Asian Vision Program Lineup, Snow Leopard and Bruce Lee Honorees, and Jury Members
The 10th Annual Asian World Film Festival (AWFF) is proud to announce the lineup for its inaugural Asian Vision program, which was conceived to showcase new and exceptional Asian features that have participated in major A-list film festivals and/or garnered international acclaim. The program of eight motion pictures (see list below) will be held November 17-19, 2024, with the top film receiving the Asian Vision Best Film Award. The 10th Annual Asian World Film Festival takes place November 13 - 21, 2024, at the Culver Theatre in Culver City, CA. This year’s Snow Leopard Lifetime Achievement Award, the Festival’s highest honor, will be presented to acclaimed director, screenwriter, and producer Sergei Bodrov in celebration of his remarkable 50-year career. Bodrov established his reputation as a visionary filmmaker with “Mongol: The Rise of Genghis Khan” (2007), nominated for the Academy Award® for Best Foreign Language Film, and “Prisoner of the Mountains” (1996), also an Oscar® nominee as well as a Cannes Film Festival FIPRESCI Prize-winner. The Snow Leopard Outstanding Cinematic Achievement Award will be presented to director, producer, and screenwriter Peter Ho-Sun Chan, one of Hong Kong’s most critically acclaimed and accomplished filmmakers. Known for his versatility and the scope of his work, Chan’s landmark films, including “Comrades: Almost a Love Story” (1996) and “The Warlords” (2007), have earned him a remarkable 233 awards from more than 400 nominations. As previously announced, AWFF will screen “Comrades: Almost a Love Story,” followed by a Q&A with Chan. Multi-award-winning actress Kathryn Bernardo will receive the Snow Leopard... Read More