Through agency Arnold, Boston, Gravity has produced an all CG 30-sec. spot for Titleist Golf Balls. The spot broke in early March. Zviah Eldar, Gravity CEO/Chief Creative Director, and Bob Samuel, Gravity’s CMO/Executive Producer, made the announcement. nn
Titelist Velocity from Gravity on Vimeo.
nnIn the all animated “Velocity” spot, we see a Titleist Driver swing and hit a Titleist Velocity ball, which then goes sailing through the air in slow motion, a trail of orange/yellow fire emanating from its backside. As the ball continues to fly through a background of heavenly white, the orange smoke begins to spell out the words “Powered For Distance,” and then spells “To Power Your Game.” As the ball continues to fly past our eyes, we next see a brand new package of Titleist “Velocity” golf balls, as the VO announcer says, “Introducing the Titleist Velocity.” nnJohn Petruney, Arnold EVP & Group Creative Director, said, “This was a very important ball introduction for Titleist and we needed work that would really stand out in a cluttered category. More times than not, it takes a tight process to get to a powerful finished product, and that was the case on this project. We worked very closely with Gravity from start to finish, and that level of collaboration got us to a very powerful, effective spot.”nnHarry Dorrington, a Gravity Creative Director and Director of the spot, said, “Our goal here was to introduce this product, Titleist’s newly designed golf ball called ‘Velocity.’ The concept behind this spot was essentially speed, and how to illustrate that visually. We studied wind tunnel simulations and dynamics and mimicked that idea in our spot in which a ‘Velocity‘ ball is traveling so quickly it generates orange smoke behind it. After studying smoke simulations, we provided wisps of smoke from the ball to convey the idea that it is aero-dynamically advanced. The typography we used within the spot, as well as the orange color of the smoke, reinforces the palette of the product’s physical packaging.” nnCredits For Titleist “Velocity” SpotnnAgency: Arnold BostonnCCO: Peter FavatnEVP/Group Creative Director: John PetruneynVP/Creative Director: Steve PrattnExecutive Producer: Mike Lawson nHead of Production: Bill Goodell nnProduction:nDesign/CG: Gravity New YorknCEO/Chief Creative Office: Zviah EldarnCMO/Executive Producer: Bob SamuelnCreative Director/Director: Harry Dorrington nProducer: Russ DubenHead of Production: Karen Bianca BisignanonEditor: Marc SteinbergnProduction Coordinator: Kelly BenenatinnMusic: Mophonics, NY & VenicenVoiceover talent: Jim NantznnAbout GRAVITYnGravity is an international visual effects, design and brand communications company with proven expertise in three integrated divisions: Features & Television, Commercials, and Digital. With 250 talented professionals across offices in New York, Los Angeles, Connecticut and Tel Aviv, the company is a widely renowned generator of high-end visual effects, creative content, motion graphics design, animation, branding, and digital strategy. nnThe company’s clients include Universal Pictures, Warner Bros., DreamWorks, Sony Pictures Entertainment, HBO, Paramount Pictures, The Weinstein Company, Dimension Films, Coca-Cola, General Motors, Mercedes Benz, Verizon, Pantene, MGA Entertainment, Carlsberg, Kmart, and Braun. Gravity’s recent feature film credits include “Tower Heist,” “Crazy, Stupid, Love,” “The Adjustment Bureau,” “Arthur,” “The Other Guys,” “Salt,” “The Reader,” and “Ghost Town.” The company’s television credits include HBO’s “Bored to Death,” “The Sopranos,” and “Sex and The City.” nnGravity’s New York office is located at 315 Madison Avenue, 3rd Floor, New York, NY, 10017. The phone is 212/986-1584. The company’s West Coast office is located in the Lantana Building, 3000 West Olympic Blvd., Santa Monica, CA, 90404. The phone is 310/264-3909. For more information, please visit www.gravityworld.com.
Media Contact for Gravity: Dan Harary The Asbury PR Agency/Beverly Hills 310/859-1831 Contact Dan via email
Asian World Film Festival Reveals Asian Vision Program Lineup, Snow Leopard and Bruce Lee Honorees, and Jury Members
The 10th Annual Asian World Film Festival (AWFF) is proud to announce the lineup for its inaugural Asian Vision program, which was conceived to showcase new and exceptional Asian features that have participated in major A-list film festivals and/or garnered international acclaim. The program of eight motion pictures (see list below) will be held November 17-19, 2024, with the top film receiving the Asian Vision Best Film Award. The 10th Annual Asian World Film Festival takes place November 13 - 21, 2024, at the Culver Theatre in Culver City, CA. This year’s Snow Leopard Lifetime Achievement Award, the Festival’s highest honor, will be presented to acclaimed director, screenwriter, and producer Sergei Bodrov in celebration of his remarkable 50-year career. Bodrov established his reputation as a visionary filmmaker with “Mongol: The Rise of Genghis Khan” (2007), nominated for the Academy Award® for Best Foreign Language Film, and “Prisoner of the Mountains” (1996), also an Oscar® nominee as well as a Cannes Film Festival FIPRESCI Prize-winner. The Snow Leopard Outstanding Cinematic Achievement Award will be presented to director, producer, and screenwriter Peter Ho-Sun Chan, one of Hong Kong’s most critically acclaimed and accomplished filmmakers. Known for his versatility and the scope of his work, Chan’s landmark films, including “Comrades: Almost a Love Story” (1996) and “The Warlords” (2007), have earned him a remarkable 233 awards from more than 400 nominations. As previously announced, AWFF will screen “Comrades: Almost a Love Story,” followed by a Q&A with Chan. Multi-award-winning actress Kathryn Bernardo will receive the Snow Leopard... Read More