Through agency Arnold, Boston, Gravity has produced an all CG 30-sec. spot for Titleist Golf Balls. The spot broke in early March. Zviah Eldar, Gravity CEO/Chief Creative Director, and Bob Samuel, Gravity’s CMO/Executive Producer, made the announcement. nn
Titelist Velocity from Gravity on Vimeo.
nnIn the all animated “Velocity” spot, we see a Titleist Driver swing and hit a Titleist Velocity ball, which then goes sailing through the air in slow motion, a trail of orange/yellow fire emanating from its backside. As the ball continues to fly through a background of heavenly white, the orange smoke begins to spell out the words “Powered For Distance,” and then spells “To Power Your Game.” As the ball continues to fly past our eyes, we next see a brand new package of Titleist “Velocity” golf balls, as the VO announcer says, “Introducing the Titleist Velocity.” nnJohn Petruney, Arnold EVP & Group Creative Director, said, “This was a very important ball introduction for Titleist and we needed work that would really stand out in a cluttered category. More times than not, it takes a tight process to get to a powerful finished product, and that was the case on this project. We worked very closely with Gravity from start to finish, and that level of collaboration got us to a very powerful, effective spot.”nnHarry Dorrington, a Gravity Creative Director and Director of the spot, said, “Our goal here was to introduce this product, Titleist’s newly designed golf ball called ‘Velocity.’ The concept behind this spot was essentially speed, and how to illustrate that visually. We studied wind tunnel simulations and dynamics and mimicked that idea in our spot in which a ‘Velocity‘ ball is traveling so quickly it generates orange smoke behind it. After studying smoke simulations, we provided wisps of smoke from the ball to convey the idea that it is aero-dynamically advanced. The typography we used within the spot, as well as the orange color of the smoke, reinforces the palette of the product’s physical packaging.” nnCredits For Titleist “Velocity” SpotnnAgency: Arnold BostonnCCO: Peter FavatnEVP/Group Creative Director: John PetruneynVP/Creative Director: Steve PrattnExecutive Producer: Mike Lawson nHead of Production: Bill Goodell nnProduction:nDesign/CG: Gravity New YorknCEO/Chief Creative Office: Zviah EldarnCMO/Executive Producer: Bob SamuelnCreative Director/Director: Harry Dorrington nProducer: Russ DubenHead of Production: Karen Bianca BisignanonEditor: Marc SteinbergnProduction Coordinator: Kelly BenenatinnMusic: Mophonics, NY & VenicenVoiceover talent: Jim NantznnAbout GRAVITYnGravity is an international visual effects, design and brand communications company with proven expertise in three integrated divisions: Features & Television, Commercials, and Digital. With 250 talented professionals across offices in New York, Los Angeles, Connecticut and Tel Aviv, the company is a widely renowned generator of high-end visual effects, creative content, motion graphics design, animation, branding, and digital strategy. nnThe company’s clients include Universal Pictures, Warner Bros., DreamWorks, Sony Pictures Entertainment, HBO, Paramount Pictures, The Weinstein Company, Dimension Films, Coca-Cola, General Motors, Mercedes Benz, Verizon, Pantene, MGA Entertainment, Carlsberg, Kmart, and Braun. Gravity’s recent feature film credits include “Tower Heist,” “Crazy, Stupid, Love,” “The Adjustment Bureau,” “Arthur,” “The Other Guys,” “Salt,” “The Reader,” and “Ghost Town.” The company’s television credits include HBO’s “Bored to Death,” “The Sopranos,” and “Sex and The City.” nnGravity’s New York office is located at 315 Madison Avenue, 3rd Floor, New York, NY, 10017. The phone is 212/986-1584. The company’s West Coast office is located in the Lantana Building, 3000 West Olympic Blvd., Santa Monica, CA, 90404. The phone is 310/264-3909. For more information, please visit www.gravityworld.com.
Media Contact for Gravity: Dan Harary The Asbury PR Agency/Beverly Hills 310/859-1831 Contact Dan via email
Quirky New Campaign For The 2025 AMP Awards For Music & Sound From TiNY Promotes Call For Entries
2025 AMP Awards for Music & Sound, created by TiNY, the boutique creative agency known for bold ideas and sharp execution, has launched, and itโs turning up everyoneโs ears. Thatโs because the campaignโs quirky social videos feature talking ears (among other body parts), hilariously highlighting the often overlooked role that sound and music play in media storytelling. The first round of creative includes the spots โDemo Loveโ and โSexy Ear.โ (Watch Below) The first round of creative dropped recently on social media, with additional spots set to roll out over the next few months, all leading up to the AMP Awards ceremony scheduled for May 21, 2025, at Sony Hall in New York City. Sponsored by the Association of Music Producers, the deadline for submitting entries to the AMP Awards is March 7, 2025. AMP members entering before the early bird deadline of January 31, 2025, will qualify for a 30 percent discount on all entries. For full details on entry fees, category descriptions, and rules, visit the AMP Awards entry portal here. Despite the obstacle of having virtually no budget, TiNY delivered a laugh-out-loud campaign for the ad industryโs only non-profit, juried competition for music and sound that captures attention thanks to its clever humor and creativity -- one that bills itself, tongue in cheek, as โthe loudest show in the industry.โ "The AMP Awards have always celebrated creativity in its... Read More
A new creative campaign supporting entries for the