Gravity Digital, a unit of Gravity, an international creative, content and brand communications company with offices in New York, Los Angeles, and Tel Aviv, has designed, created and delivered an integrated social and digital re-branding and re-launch campaign for client Development Corporation for Israel/Israel Bonds. The announcement was made by Zviah Eldar, Gravity’s CEO/Chief Creative Officer, and Win Peniston, Gravity Digital’s EVP, Chief Digital Officer. nnFor the Israel Bonds project, Gravity’s digital team first redesigned their client’s logo, modernizing it with a more contemporary look. Gravity then re-launched the Israel Bonds brand via a newly designed brochure website, and concurrent online marketing and social media push. nnWorking in conjunction with Israel Bonds’ long-running theme, “Not Just a Bond. A Bond with Israel,” Gravity conceived and implemented a new concept: “Are You A Part Of It?” The new theme promotes the idea of investing in Israel’s future, innovation, and its meaning as the center of Jewish heritage.nnAs part of the campaign, Gravity produced branded, episodic animated video content for social media promotion/sharing, together with rich media banner ads to promote the new brochure and e-commerce sites. nnnnTo view Gravity’s work on behalf of Israel Bonds, please see:nnBrochure Website: http://israelbonds.com/home.aspxnnE-commerce site: “Buy Bonds Online” click HEREnnWebsite Media Page: http://israelbonds.com/News/Media.aspxnnFacebook Page: http://www.facebook.com/pages/State-of-Israel-Bonds/248408490234nnGravity’s client, Heather Walters, National Director of Marketing and Communications for the Development Corporation for Israel/State of Israel Bonds, said “The campaign strategy, creative assets and digital media inventory delivered by Gravity helped present the Israel Bonds message clearly, via a highly social atmosphere to a new universe of potential customers. We appreciate Gravity’s hard work on this re-launch campaign, and thank them for their dedicated efforts.”nnGravity CEO/Chief Creative Officer Zviah Eldar said, “We were honored to help update this successful and well-established brand. Our company has its origins in Tel Aviv and, as such, we had a personal interest in delivering the most impactful campaign possible.” nnWin Peniston, Gravity’s Chief Digital Officer, added, “A good deal of strategic insight led to development of the new campaign theme ‘Are You a Part of It?’ Our focus was on motivating potential Israel bond purchasers by encouraging a connection with Israel, as well as the inherent financial value of investing in Israel bonds.”n nAbout GRAVITYnGravity is an international creative, content and brand communications company with proven expertise in three integrated divisions: Features & Television, Commercials and Digital. With 250 talented professionals across offices in New York, Los Angeles, and Tel Aviv, the company is a widely renowned generator of high-end visual effects, creative content, motion graphics, animation, branding, social community management, and digital strategy. n nGravity’s powerful combination of innovation and design are consistently aligned to help brands drive meaningful, dynamic connections with consumers – whether they experience them via television, cinema, websites, social media or mobile applications. n nThe company’s clients include DreamWorks, Carlsberg, Recyclebank, Coca-Cola, GM, Mercedes Benz, Verizon, Pantene, MGA Entertainment, Kmart, Universal Pictures, and Braun. Gravity Digital is based in Gravity’s New York office, located at 315 Madison Avenue, 3rd Floor, New York, NY, 10017. The phone is 212-986-1584. For more information, please visit www.gravityworld.com.
Dan Harary The Asbury PR Agency Beverly Hills, CA 310/859-1831 Contact Dan via email
Creatives from Nat Geo’s “Sally,” A24’s “If I Had Legs,” Bleeker Street’s “The Wedding Banquet” and More To Speak at The Inaugural “Behind the Camera House” in Park City during Sundance 2025
The first-ever “Behind the Camera House” will launch in Park City during this year’s 2025 Sundance Film Festival, inviting industry professionals, creatives, and media to engage in a day of community building through meaningful conversations, insightful panel discussions, and unique networking opportunities on Monday, January 27, 2025. Produced by Impact24 PR, co-hosted by Goodside, and led by programmer Jocelyne Roman, the event will take place at 1167 Woodside Ave, Park City, UT 84060. This one-day activation will serve as a dedicated space for creatives to hang out and connect with other festival attendees and the filmmaking community, with special attention and spotlight towards behind-the-camera crafts including picture editing, composition, sound design, costume design, and production design. The event will also give attendees an inside look at the creative processes behind the films featured at the prestigious Sundance Film Festival with exclusive panels. Showcasing industry leaders, filmmakers, and creatives from across the globe, each panel promises to be a deep dive into the artistry and craftsmanship of contemporary cinema. The day begins at 10:00 a.m. MT with the Behind the Camera House Breakfast, co-hosted by panelists from the first panel of the day – “Shaping the Narrative with Post-Production Artists.” The panel will showcase how creatives turn raw footage into compelling stories through artistry and innovation. Featured panelists include editors Brett W. Bachman, ACE (Rabbit... Read More