When JWT/NY began to put together the concept for the groundbreaking DISCOVER AMERICA Campaign to promote tourism to the USA, the musical idea was to license and rerecord an iconic song which sang the praises of the country without all the inherent chest beating and jingoism. The performer would also be iconic. Someone whose presence embodied the “American Spirit”.nn
nnAs a major recording artist in her own right and a prominent member of one of America’s most influential musical families, Rosanne Cash was JWT’s choice as performer. The only problem was that they had no song. Of the very few available possibilities, nothing completely met JWT’s criteria. nnNYC based music house NY Noise had already been tapped by JWT’s Director of Music, Paul Greco, to produce the project. Greco knew the NYN / Rosanne Cash creative relationship to be a long and successful one. Among the many projects they’ve collaborated on, NYN‘s CD Rick DePofi co-produced Rosanne’s critically acclaimed album, The List (EMI), along with Rosanne’s husband (and NYN writer / producer) John Leventhal. nnJWT’s solution was for Rosanne and John to write an original song: a musical invitation for the world to visit this amazing country. Land of Dreams was the result. Working directly with JWT’s team which included ECDs Bill Oberlander, Jim Hord, Dave O’Hare, John Doyle and Director of Brand Production Matt Anderson as well as @Radical Media director Dave Meyers, NYN‘s DePofi and Leventhal produced an Americana infused song that evolved from a supporting role to becoming the very essence of the Brand USA “DISCOVER AMERICA“campaign. nn”Land of Dreams” is available for free download at www.DiscoverAmerica.com.nnCreditsnClient: Brand USA CTPnCampaign: Discover AmericannAgency: JWT/NYnExec CD: Bill OberlandernExec CD: Jim HordnExec CD / AD John DoylenExec CD / CW: Dave O’HarenDirector of Brand Production: Matt AndersonnDirector of Music: Paul GreconGlobal Business Director: Megan KentnBusiness Director: Sean McCarthynSr Producer: Kimberly EdwardsnnProduction Company: @ Radical MedianDirector: Dave MeyersnExec Producer: Jim BouvetnProducer: Scott CunninghamnDirector of Photography: Danny HielenProduction Supervisor: Angie RevellnnEditorial: The White HousenExec Producer: Lauren HertzbergnProducer: Alejandra AlarconnEditors: Trish Fuller, Jen DeannnMusic House: NY NoisenExec Producer: Craig BishopnProducers: Rick DePofi, John LeventhalnMusic Mixer: Rick DePofinOriginal Composition: Land of DreamsnSongwriters: Rosanne Cash & John LeventhalnRecording Artists: Rosanne Cash w/ Bebel Gilberto, David Hidalgo, Treme Brass BandnnAudio Post: Sound LoungenMixer: Tom JucaronennAbout Brand USAnBrand USA was established by the Travel Promotion Act in 2010 to spearhead the nation’s first global marketing effort to promote the United States as a premier travel destination and communicate U.S. entry/exit policies and procedures. Formed as the Corporation for Travel Promotion, the public-private entity began operations in May 2011 and does business as Brand USA. Brand USA works in close partnership with the travel industry to maximize the economic and social benefits of travel. Through its call-to-action—DiscoverAmerica.com—Brand USA inspires travelers to explore the United States of America’s boundless possibilities. For industry or partner information about Brand USA, visit www.TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA’s consumer website at www.DiscoverAmerica.com.nnAbout NY NoisenServicing both the commercial and entertainment communities, NYN is an award winning music house with studios located in the heart of NYC’s Flatiron District. Recording artists credits include: Paul McCartney, Elvis Costello, Shawn Colvin, Regina Spektor, Michelle Branch, Kris Kristofferson, Billy Cobham, The Wreckers, Joan Osborne, Marc Cohn, Charlie Haden. Commercial campaign credits include: KFC, Computer Associates, Kotex, Duracell, Sears Fashions, Barbie Generation Girls, Reeses Puffs, Danonino, Diet Dr. Pepper, Subway, Detrol, Folgers. For additional information check out NY Noise on Facebook, nynoise.com or contact Executive Producer Craig Bishop at 212.620.9699.
Contact:
Craig Bishop Exec Producer NY NOISE Music Productions 212.620.9699 Contact Craig via email
SPW Category:Music and Sound
iColorst and Colorist Society To Host Colorist Mixer at NAB 2025
Tickets are now on sale for the Colorist Mixer at NAB 2025
iColorist and Colorist Society will host their hugely popular Colorist Mixer at NAB 2025 in Las Vegas. Open to colorists and other industry professionals, the event offers a unique opportunity to network and celebrate with peers. Attendees will have a chance to win prizes from Colorist Society sponsors and test their expertise in color in the Color Quiz. The Colorist Mixer at NAB 2025 will take place on Sunday, April 6 from 7 – 11 pm at Carlos ‘n Charlie’s in Las Vegas. Tickets are available here. “We look forward to welcoming our friends and colleagues back to Las Vegas as the Colorist Mixer enters its second decade,” says Colorist Society president Kevin Shaw. “We expect an evening of good times, great conversation, new connections and fabulous prizes.” This year’s event includes two ticketing options. Dinner tickets have a 7 pm admission with a buffet style meal, unlimited soft drinks, and two drinks tickets for house margaritas, daiquiris, and draft and imported beers. General entry tickets offer admission after 9 pm. The Color Quiz is open to holders of dinner tickets only. The Mixer Raffle is open to all attendees – be there before 0930 to win. The raffle will include prizes from Academy ACES, Adobe, ASUS, Blackmagic Design, Colourlab, Dolby, Flanders Scientific Inc (FSI), MediaLight, Professional Video Association (PVA), SmallHD, UHD World Association (UWA) and... Read More
MySHOOT Profiles
Add A Comment