Just in time for Earth Day 2012 yesterday, Participant Media’s social action website TakePart.com released an animated viral video in support of their upcoming documentary film release LAST CALL AT THE OASIS which deals with the water crisis the world is facing. The “Hidden Water” viral video debuted on Huffington Post here.nnIn addition to the themes explored in the upcoming documentary film, which is what is the true cost of the water we use everyday? “Hidden Water” explores how water is used in places you would never expect. For example, the United States uses 400 million gallons of water a day and that’s more per capita than any other country on earth. Much of that water is hidden in everyday products we use without our knowing. To learn more about the water crisis click here: www.takepart.com/lastcallnnnnEvan Cohen, VP Production/Branded Content, spearheaded the viral video project for Foundation, alongside Chief Creative Officer Samantha Hart and TakePart.com‘s Wendy Cohen and Justin Simien. All of the animation was handled out of the Chicago office under the leadership of Creative Director Kyle Shoup and his team.nnAbout FoundationnFoundation is a full service production and post company with a focus on innovation, collaboration, and efficient execution designed to maximize creative potential across multiple platforms. Between their Culver City and Chicago offices, they house producers, writers, directors, editors, graphic artists, sound design, a top colorist, and stages, and handle projects from inception to exhibition. With the energy of an indie film company, experience of an established production / post house, and vision of a creative boutique, Foundation welcomes challenges big and small. Clients have included Chiat Day, Leo Burnett, BBDO, Warner Brothers Records, Domino Records, Levis, Target, and United Way. www.foundationcontent.comnnAbout LAST CALL AT THE OASISnDeveloped, financed and executive produced by Participant Media and inspired by the book The Ripple Effect by Alex Prud’homme, LAST CALL AT THE OASIS presents a powerful argument for why the global water crisis will be the central issue facing our world this century. Illuminating the vital role water plays in our lives, exposing the defects in the current system and depicting communities already struggling with its ill-effects, the film features activist Erin Brockovich and such distinguished experts as Peter Gleick, Alex Prud’homme, Jay Famiglietti and Robert Glennon. Filmmaker credits include: Jessica Yu, Director; Elise Pearlstein, Producer; Jeff Skoll, Executive Producer; Carol Baum, Executive Producer; David Helpern, Executive Producer; Jon Else, Director of Photography; Kim Roberts, Editor; Jeff Beal, Composer. www.lastcallattheoasis.com.nn
nnAbout TakePartnFounded in 2008, TakePart is a digital media organization and cause services agency that provides content, products and services that inspire, empower, and ignite people to take daily action in making the world better. TakePart is the digital division of Participant Media. www.takepart.comnnAbout Participant MedianParticipant Media is an entertainment company that focuses on documentary and narrative feature films, television, publishing and digital content about the real issues that shape our lives. For each of its projects, Participant creates social action and advocacy programs to transform the impact of the media experience into individual and community action. Participant’s online Social Action Network is TakePart. Founded by Chairman Jeff Skoll in 2004, Jim Berk serves as CEO. Participant’s films include The Kite Runner, Charlie Wilson’s War, An Inconvenient Truth, Good Night, and Good Luck, , The Visitor, Food, Inc., The Cove, The Crazies, Countdown to Zero, Waiting for “Superman,” Fair Game, PAGE ONE: Inside The New York Times, The Help, Contagion, The Best Exotic Marigold Hotel and Last Call at the Oasis. www.participantmedia.comSamantha Hart President Contact Samantha via email
Contact:Steve Morrison VP/GM Contact Steve via email
NYF Advertising Awards Open for Entries: Grey New York and New York Festivals Launch ‘No BS Allowed’ Campaign and Plant Seeds of Growth
The New York Festivals Advertising Awards is now officially open for entries for the 2025 competition. Grey New York has teamed up with New York Festivals Advertising Awards to unveil a bold new creative campaign, titled “No BS Allowed,” for the show’s 2025 awards season. The campaign serves as a call for entries, challenging the advertising industry to reject superficiality and focus on creating work that truly matters. The New York Festivals Advertising Awards, known for celebrating the world’s most innovative and impactful advertising, is taking a hard stance against the industry’s reliance on inflated metrics, fabricated buzz, and empty results. In this provocative campaign, these industry conventions are reimagined as something more tangible and valuable: fertilizer for growth. Thiago Cruz, Chief Creative Officer at Grey New York. “New York is famously known for not putting up with BS, so we’re ensuring our festival stands for that too. We’re looking for work that truly drives both cultural and business value for clients.” The campaign humorously relabels case studies' so-called "BS" with sharp accuracy, exposing the elements that undermine true creativity:
- Made-up tweets
- Inflated number of impressions
- Lots and lots of positive sentiment