Hollywood-based agency gnet took home nine honors from last week’s Clio Entertainment Awards for their creative entertainment marketing work. The agency earned a coveted Clio Entertainment Grand Award, for their extensive integrated campaign for Microsoft Xbox’s Dead Rising 4 video game. The campaign, titled “Let the Slay Ride Begin,” also earned a Gold, Silver and Bronze award for its effectiveness, originality and creativity. The agency also received an additional two Silver and three Bronze awards and five shortlists for their campaigns for Activision’s Call of Duty WWII, Call of Duty, Modern Warfare Remastered and Destiny 2. Prior to the Clio Entertainment accolades, their Dead Rising 4 integrated campaign had already earned awards from PromaxBDA Game Marketing Awards, The Golden Trailer Awards and had won top honors as the coveted Advertising Age Small Agency Awards “Integrated Campaign of the Year.” Clio Entertainment, formerly The Clio Key Art Awards, is the original and definitive distinction in creative communications for the entertainment business.
The campaign leaned into the humor of the game’s holiday theme, creating trailers and social media executions that highlighted the irony in twinkling, festive lights amidst the oncoming zombie apocalypse.
Starting with an unexpected, indoor snowfall experience from the game’s E3 2016 announcement, the campaign put a priority on generating social media fan buzz throughout its duration. The announcement trailer featured game’s anti-hero Frank West using his phone to post photos of his zombie-slaying exploits. This coincided with the start of a real-world Twitter account in Frank’s name that would be a constant source of fan engagement. The campaign culminated with an ambitious Facebook Live event at launch called “Man vs. Holiday.” Garnering more than 500,000 views during the live broadcast, and millions later on YouTube, this stunt featured Workaholics star and comedian Blake Anderson enduring holiday-themed tortures while trapped in a giant snow globe with rabid zombies.
Additional contributors to the integrated campaign were Dentsu (EMT), twofifteenmccann, Ayzenberg, Assembly, Wunderman Seattle, and McCann London.
About gnet
gnet is a Hollywood-based creative agency helping brands find success at the intersection of entertainment, technology and marketing. Their content-driven campaigns ignite the flames of passionate fan communities while bringing them closer to the brands they love.
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Simian, the showreel-building, review & approval, and production asset management platform used globally by creative leaders, is kicking off this fall season with a substantial leap forward for collaboration and project management – with more updates on the way during the holidays!
The new feature, aptly dubbed “Teams”, makes it easier than ever for users to give project responsibilities to team members and clients alike. “You can never have too many options when it comes to permission levels,” says Jay Brooks, Simian’s Chief Technology Officer. “Teams provides a streamlined way to assign multiple users to a project at once.”
“Teams are very powerful, but creating one is effortless,” Brian Atton, Simian’s Chief Operating Officer explains. “Simply enter a Team name, add members, and then apply the newly made Team to any desired project. You can even invite temporary guests without changing settings for other projects or needing to create a new Team.”
“We love helping our clients by providing efficient tools to improve their workflow, and this has been a frequently requested feature as of late,” shares Kellie Atton, Head of Sales at Simian. “It feels great to get Teams out into the wild because I know it’s going to be tremendously helpful to everyone who uses it”.
Teams is now available exclusively to Simian’s enterprise clients. Simian plans to release more product upgrades and enhancements during Q4 2024 and 2025 for enterprise and non-enterprise users, continuing its ongoing evolution as the industry’s leading production asset management solution.
For more information on Simian upgrades and features, visit https://www.gosimian.com/
About Simian
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