New Film Is Part Of The Shot On iPhone Films & Billboard Series
Apple’s new Shot on iPhone campaign travels to India, the second most populous country in the world, in a multidimensional portrait of the country’s collective passion for Cricket. Directed by Gary Land and produced by GLP Creative for TBWA|Media Arts Lab, “Our Game” takes the viewer on a journey from skinny alleyways to beachside pitches – all captured with striking beauty on the iPhone.
Director/DP Gary Land began as a photography legend in the snowboarding industry, and sports and athletes have been enduring subjects for the director/photographer. Behind each image and film is a physical and emotional story. "Our Game," is no exception – but this time the sport was unfamiliar and the technology hand-held. In other words: a welcome adventure of discovery.
Extensive planning and four filming teams were essential to capturing varied expressions and textures of Cricket with range of players, game styles, and locations. Practiced in the usage of large-scale camera packages, the teams delighted in the fact that the iPhone proved to be the perfect tool – allowing for a relaxed intimacy with the subjects and a sense of immersiveness in the action.
“It was an honor and inspiration to work on this campaign,” comments Land. “It opened my eyes on so many levels, from the terrific experience of working professionally with the iPhone to the eye opening wonder of India, and a true enthusiasm for Cricket. It’s the kind of project that changes you forever.”
In addition to “Our Game, “ Land has directed and photographed numerous large-scale ad campaigns from Nike to AT&T to Coca-Cola, and collaborated with the likes of Stance Socks, Undefeated, and Bodega, who've all designed products that feature Gary's images. Among his past projects are books of photography, including “AI” (Allen Iverson) the result of a decade long collaboration with the legendary NBA Hall of Famer. Another, “Born To Play Baseball,” documenting the Dominican Republic’s intense love and domination of the sport, first brought Land to the attention of the Media Arts Lab creative team with whom he collaborated on “Our Game.”
Land is a founding member and featured talent at GLP Creative, a commercial production company and creative content house featuring award winning directors and photographers who know how to maximize content for clients. A combined expertise in broadcast and print makes them a full-service partner to some of the largest brands in the world. GLP has built dynamic campaigns for clients such as Nike, Puma, Under Armour, Titleist, NASCAR, Squarespace, Cadillac, Nyquil, and Jack Daniels. Its list of agency partnerships include Wieden Kennedy, Publicis, Arnold, CP+B, Studio 6, Deutsche, Olson and 77 Ventures.
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2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More