VANCOUVER, BC: January 12, 2010: Hybrid production company Global Mechanic just finished a package of 4 commercials for Boston’s Hill Holliday Advertising and their client Bank of America. Hill Holliday hired Global Mechanic to design, concept, and animate the spots. "This project was a perfect kind of production for us," says Tina Ouellette, Global Mechanic‘s executive producer, "title style animation evolves over a delightful piano music bed."
The four spots: “Just What You Asked For”, “Fuel”, “Home”, and “Seeds” (http://globalmechanic.com/reel/591) were created entirely in After Effects. They are each a different beautiful treatment of text and iconic imagery animated for an elegant and simple feel. The palette, was limited to just a white background and grey type and the only color was the “Bank of America Red” accents. “Once we decided on type as a base for the commercials, we worked very closely with the composer to create beautiful “film like” score which really added to the impact of the spots” said staff director Nathaniel Akin, who directed the animation for the spots. Betty Wharton was the producer and Tina Ouellette was the executive producer. Global Mechanic‘s creative director is Bruce Alcock.
Recent work for Global Mechanic includes: Vive La Rose short film in competition at the Sundance Film Festival and recently named one of the top ten films at TIFF, Drawings an award winning PSA for Stand: raising awareness for the war in Darfur, Bust it or Believe it first online YouTube campaign with Leo Burnett for Silk Soy Milk.
About Global Mechanic. Global Mechanic (www.globalmechanic.com) is an award-winning integrated studio dedicated to creating compelling and innovative content in any medium. Founded in 2000 by animation veteran Bruce Alcock, GM has produced films, commercials, games, installations, tv shows, interactive experiences, and original photography. We are masters at solving visual problems- have been for years- and boast a huge portfolio of work to prove it. Based in Vancouver, Canada, our premier facility is world class and staffed with the best creative staff and all the coolest gear imaginable. We are positioned to craft intriguing and delightful visuals that entertain people on the web, on TV, in a playhouse or a cinema. Our work is often hard to label, but suffice it to say, wherever our projects go, they work- just ask our long list of clients. Our clients include Bell, Coca-cola, Nestlé, BMW, Unilever, Hershey and Kraft, for agencies including Grey, Leo Burnett, Ogilvy and BBDO. We have worked with broadcasters including PBS, Cartoon Network, and the CBC. We have collaborated with the theatre, dance, educators and architects. Film projects include award-winning shorts and features in all genres.
For more information, Contact:
Tina Ouellette
tina@globalmechanic.com
604-733-7475
