- Tuesday, Jul. 15, 2014
Global Brand Expert Karl Dunn Joins FCB West
Automotive and Branded-Content Specialist Hails from TBWA\Chiat\Day
Karl Dunn, the 3-year brand steward of the Nissan USA account, has joined FCB West as SVP, group creative director. Dunn, who also consulted on the brand’s advertising efforts in Canada, Mexico and Brazil, is partnering with Julie Scelzo, the SVP, group creative director named one of Business Insider’s most creative women in advertising last year.
Dunn, who started his career in Sydney and gained global experience working in Singapore, Tokyo, Hong Kong, Johannesburg, Cape Town, Amsterdam and Berlin at shops including BBH, Leo Burnett and Strawberry Frog, is based in San Francisco. Levi Strauss & Co. and Trulia are among the brands he will help steer at FCB West.
The avid cyclist, who rode more than 545 miles from San Francisco to Los Angeles to support the fight against AIDS, is an Australia native who has created culturally relevant content for brands including MINI, Levi’s, Heineken, McDonald’s, Discovery and Hub Network during his tenure.
“Karl is smart and just plain cool,” said FCB West Chief Creative Officer Eric Springer. “He has eaten a turtle off the back of a truck in Jakarta, been to block parties in Soweto, gotten sewn up in a hospital in Singapore and prayed at shrines in the Japanese countryside. He’s also a superstar writer with new business chops and a hunger for adventure. He’s going to help us up our game and reach new heights.”
The award-winning creative, honored by Cannes Lions, D&AD, The One Show, CLIOs, Webby Awards and more, says he’s “passionate about branded entertainment” and writing screenplays when not making ads.
It was a combination of factors that Dunn said attracted him to the agency. “I came to FCB for our reasons: an iconic account, a great partner, a city I adore and to join an office and network on the rise.”
Dunn’s arrival follows other key creative hires at FCB West. Steve O’Brien (senior copywriter) and Amy Matheu (art director) joined in April and are based in the Los Angeles office. Matheu is a Texas native who studied architecture, animation and graphic design. She joined FCB from Crispin Porter + Bogusky in Miami, where she produced campaigns for Arby’s, A.1. Steak Sauce and MetLife, among others.
O’Brien began his career at Ground Zero where he created many successful campaigns for ESPN, End Hunger Network, California Department of Health and the Los Angeles Times. Goodby, Silverstein & Partners, Saatchi & Saatchi, Team One and Innocean are among the shops where he has worked and contributed to campaigns for Frito-Lay, Toyota, NBC, Flexjet and Hyundai. The Hyundai work recently captured Best Interactive Automobile Advertising at the 2014 One Show Automobile Advertising of the Year Awards.
With more than 140 years of communications expertise, FCB’s worldwide network spans 150 offices in 90 countries, with over 8,000 people, and is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.fcb.com. Follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).