Deaths caused by drivers using their cell phones is one of our country’s fastest growing trends, killing approximately 6,000 people annually. To help stop the behavior, the State of California has called on the entertainment industry to tell the real story of how using a cell phone impairs a person’s ability to drive.nn”It reduces brain power by 37%,” says Chris Cochran, assistant director of marketing and public affairs for California’s Office of Traffic Safety (OTS), citing a Carnegie Mellon research study. “When you drive and use a cell phone for talking or texting, you’re essentially driving like a zombie.” nn
nnZombie Advertising Campaign nA zombie and his erratic behavior after being pulled over for texting while driving is the focus of an anti-distracted driving public service announcement (PSA) slated to launch in April for Distracted Driving Awareness Month. Created by Glass Agency of Sacramento, the spot features the horror film prowess of an A-list Hollywood production crew.nnBully Pictures, a nationally respected production company with clients like Toyota, Coors Light, Target, and Ikea, collaborated with their director P.R. Brown. Known for his music video direction of Top Ten Billboard acts such as John Mayer, Alicia Keys and My Chemical Romance, Brown flawlessly directed both 30- and 15-second versions for television. Bully also lined up special-effects make-up artist Ralis Khan, known for his accomplishments on box office hits like Dogma, Resident Evil: Extinction and Kiss Kiss Bang Bang. nnMuch of the cost to produce the PSA was donated by Bully Pictures, P.R. Brown, and their crew and vendors, in support of stopping distracted driving. But the question remains – will zombies make people stop using their phone while they drive? nn”There’s no doubt this spot will get people’s attention,” adds Cochran. “And we think if they see the kind of driver they become while using a cell phone, they’ll reconsider the behavior.” nnOTS will announce the initial results of the new campaign in early May. nnCreditsnTitle: Don’t Be a ZombiennGlass Agency Matt Sicko, Associate Creative Director/Writer; Heidi Longmire, Art Director; Allison Stewart, Account Coordinator.nnBully Pictures P.R. Brown, Director; Jason Forest, Executive Producer. nnGlass Agency is a full-service, fully integrated advertising agency located in Sacramento California. Known for their innovative work to help save the Sacramento Kings NBA team from being sold to another city, Glass clients also include Togo’s Sandwiches, Amtrak, Save Mart Supermarkets and Hinode Rice. For more information, write info@glassagency.com. nnBully Pictures is a full-service commercial broadcast, web viral, branded content production company located in Santa Monica, California. The company’s roster includes Juergen Bollmeyer, P.R. Brown, Fredrik Callinggard, Andrew Hardaway, Gaute Hesthagen, Daniel Kaufman, Franco Marinelli, Michael Shapiro, Craig Tanimoto, Morten Tyldum, and Eric Will. For more information, write info@bullypictures.com.
Contact:
Tashina Brito GLASS Agency (916) 995-9285 Contact Tashina via email
Contact:Jason Forest Bully Pictures 310 395 6500 Contact Jason via email
SPW Category:Public Service Announcement (PSA) News
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More
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