<a href="www.gianninicreative.com.>Giannini Creative, a collective of some of the advertising industry’s top artists specializing in creative retouching, CGI for character development, animation and print, illustration and pre-media, has joined the Filmworkers group of creative services companies. <a href="www.gianninicreative.com.>Giannini Creative has relocated to a new studio inside the Filmworkers‘ facility in Chicago and has pooled its resources with other companies in the group, including Filmworkers and Vitamin, to provide agencies with packaged creative services for broadcast, interactive and print media.
The new partnership, says <a href="www.gianninicreative.com.>Giannini Creative founder Scott Giannini, provides agencies with several compelling benefits: lower costs, stronger and more consistent creative execution, and the convenience of working with a single creative partner across all media platforms. “A lot of agencies are consolidating their broadcast, digital and print campaigns to achieve creative consistency across all platforms,” he said. “By teaming up with Filmworkers, we will help our clients achieve a unified creative vision, while also boosting production efficiency.”
Giannini added that his company, Filmworkers and Vitamin share many clients and have worked on the same projects in the past. “We compliment each other’s services and our creative teams work very well together,” he observed. “It makes a lot of sense to capitalize on the natural synergies in order to deliver a true, cross-platform solution.”
Founded in 2000, <a href="www.gianninicreative.com.>Giannini Creative has attracted a national clientele that includes ad agencies in every major market in the country and delivered award-winning work for such brands as Harley Davidson, Oakley, Porsche, Altoids, Jim Beam, Proctor & Gamble, McDonald’s and Allstate. Its work appears frequently in Creativity, Communications Arts, Archive, 3D World and other creative publications. It has contributed to ad campaigns that have won Cannes Lions, MPA Kelly and One Show awards, among many others.
Filmworkers operates post production facilities in Chicago, Nashville and Dallas that provide editorial, visual effects, color correction and finishing services. Other companies in the group include Vitamin, Digigog, a digital laboratory, and Astro Lab, a film lab.
<a href="www.gianninicreative.com.>Giannini Creative is located at 232 E. Ohio, Chicago, IL. 60061. For more information, call 312.867.1848 or visit www.gianninicreative.com.