Getty Images has announced the launch of Double, a boutique entertainment agency offering the entertainment sector a full and unique level of service for all their promotional needs – from visual content for promotional purposes, to global distribution of digital promotional materials to the world’s media, Double will offer customers an unprecedented level of service with unparalleled efficiency.nnWith the overall goal of supporting clients in delivering and communicating their promotional content, Double will service all levels of promotional needs, from the initial concept to delivering final artwork and ensuring media is placed across the globe, strategically timed with clients’ release window. With a wide range of world-renowned distribution services, Double is well placed to assist clients in placing their media, delivering it in 18 languages to over 85,000 journalists and bloggers. nnDouble will work across entertainment media in film, home entertainment, TV, music, PR and live performance, representing an elite roster of artists within the entertainment sector. Based in the UK, Double will service the entertainment industry across the globe. nn”We are delighted to be launching Double, which will bring an innovative approach to both the creation and distribution of entertainment content,” says Aidan Sullivan, Vice President, Photo Assignments, Getty Images. “Whether a project requires the expertise of our world-renowned represented talent or our unparalleled distribution services, Double will offer our entertainment customers an extensive service offering which is the first of its kind.”nnnnDouble represents a wide array of leading industry professionals, including Dave Hogan, Julian Broad, Mitch Jenkins and Lorenzo Agius, giving the agency a unique sensitivity to both creative and commercial briefs. For a complete roster of artists, including portfolios of work, or for further information about Double visit www.doublebygettyimages.com.nnAbout Getty ImagesnGetty Images is a leading creator and distributor of still imagery, footage and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites. Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.
Jodi Einhorn Manager, Getty Images T: 646 613 4121 Contact Jodi via email Media: Sarah Drabick M Booth & Associates for Getty Images 212-539-3233 Contact Sarah via email
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More