German agencies have captured four of the 10 Best of Show awards in the 2011 <a href="www.mobiusawards.com.>Mobius Awards international competition. German agencies received 13 nominations – six of them from kempertrautmann gmbh, which took two of the top honors. Filmakademie Baden Württemberg/Ludwigsburg and Publicis Frankfurt each received one Best of Show. Other top awards went to entrants from Australia, France, Spain, Portugal, Singapore and the United States.
kempertrautmann gmbh won Best of Show in Integrated Campaigns for “Germany Will Find You,” a campaign promoting the search for missing children. The client was Initiative Vermisste Kinder, Hamburg. kempertrautmann’s Best of Show in Logo/Trademark for “A Sound Logo – Inspired by Hamburg,” was done for Hamburg Philharmoniker.
Winning Best of Show in New Media was Filmakademie, for its “Dirt Devil – Exorcist” work for Dirt Devil/Royal Appliance International GmbH Neuss, Nordrhein-Westfalen, Germany.
Publicis Frankfurt received Best of Show in Outdoor for “Egg Machine,” a promotion for ethical egg farming done for client Noah Menschen fur Tiere e.V. Bonn, Germany.
OgilvyOne, Melbourne, Australia, took top honors in Direct for its copywriting in “Sally’s First Show,” done for The Arts Center, Melbourne.
Online Best of Show went to “Borgia,” a promotion created by BETC Euro RSCG, Paris for CANAL+, Paris.
Design firm Sidecar, Logrono, Spain, took top honors in Package Design with its presentation of label and bottle designs for Siete Pecados (Seven Deadly Sins).
Best of Show-Print went to “Mugshot 1: Albertina,” “Mugshot 2: Carlos,” “Mugshot 3: Manuel” from Fuel, Euro RSCG Lisboa, Portugal, for client Amnesty International.
Lowe Singapore took the Best of Show award in Radio for its “Awesome Light” spot for Samroc Paint & Hardware, Singapore.
Best of Show-Television was won by Euro RSCG, New York for “Torturer,” to raise awareness of how some regular detergents can damage clothing. The work was done for Reckitt-Benckiser, Parsippany, New Jersey, maker of Woolite.
Following is a list of other Best of Show nominees by medium:
Direct: Let the Memories Begin “Hugs,” “Tell Them,” “Gift” Campaign , Walt Disney Parks & Resorts, Disney Destination Marketing, Glendale, California
Integrated Campaigns: “See the Person,” Leo Burnett Melbourne, Australia; client, Scope Melbourne, and “People For Good,” Zulu Alpha Kilo, Toronto, Canada, for Zulu Alpha Kilo/Media Experts
Logo/Trademark: "Görtz 17 Shoelace Box," kempertrautmann gmbh for client, Görtz GmbH, Hamburg; and “STOP THE WATER WHILE USING ME!” Identity Campaign, Kolle Rebbe, Hamburg, for client, T.D.G. Vertriabe GmbH & Co. KG Hamburg
New Media: “The Missing Child,” kempertrautmann gmbh, for Missing Children Initiative; “See the Cold,” McCann Healthcare Worldwide Japan, Tokyo, for SSP Co., Ltd., Tokyo, and “The Franchise Fan Cave Catch,” OMD, New York, for client, Showtime.
Online: “Animal Planet River Monsters Mimicry Overlay,” PHD, New York; client, Animal Planet
Outdoor: Sexidents “Backseat,” “Bush,” “Toilet” Campaign, Grey Worldwide GmbH, Düsseldorf, for , MTV Networks AG Switzerland Schlieren, Switzerland, and Transformers “Crane,” Forklift,” “Bulldozer” Campaign, Saatchi & Saatchi Switzerland, Carogue, for Novartis Consumer Health Nyon, Vaud.
Package Design: The Glenlivet Founders Reserve Special Release, Turner Duckworth Design, London & San Francisco, for Chivas Bros., Paris, and Bombay Sapphire Limited Edition, Webb deVlam, London, for Bacardi London.
Print: “Horror,” “Porn,” “Animation” Campaign, BETC Euro RSCG, Paris, for CANAL+, Paris, and “Ostrich,” “Octopus,” “Beaver,” Penguin” Campaign, kempertrautmann gmbh, for tmc Content Group GmbH, Beate-Uhse.TV Berlin.
Radio: “Prince,” “Fairy” Campaign, kempertrautmann gmbh, for tmc Content Group GmbH, Beate-Uhse.TV Berlin, Germany
Television: “Nocturnal Migration,” Alt Vfx Pty Ltd., Fortitude Valley, Australia, for Lion Nathan Sydney; “The Carpet,” Euro RSCG Düsseldorf, for NOHAIR Vereinte Laser GmbH Düsseldorf; “Seismograph,” Euro RSCG Düsseldorf, for Aktion Deutschland hilft e.V. Bonn, NRW; “Every Change Needs a Beginning,” HEIMAT, Berlin, for Hornbach; “The Entrance,” “The Date” Campaign, Wieden+ Kennedy, Amsterdam, for Heineken Amsterdam.
The competition recognized entrants with 65 First Place Mobius Award Golden Statuettes, 55 Second Place Certificates for Outstanding Creativity, three Student Certificates and one Certificate for Spec work. Twenty countries produced winners in the 41st annual competition, which drew entries from 29 countries. Best of Show and special awards in photography and cinematography also were announced Jan. 24.
Winners and images are posted at www.mobiusawards.com.
