FxFactory is an innovative developer of visual and audio effects software for the post-production and broadcast community. Their products are integrated with popular non-linear editing and compositing products from Apple and Adobe. For more information about FxFactory, see the website: https://fxfactory.com
Version 3.0 Simplifies Video Annotation Workflow for FCPX Editors, Adds Several New Callout Options to Bring Instructional, Documentary and Promotional Videos to Life
BOSTON -- (SPW) --
FxFactory (www.fxfactory.com) today announced it has launched a new version of the industry-popular video annotation software, Ripple Callouts 3.0. Available immediately, Ripple Callouts 3.0 adds new features to its existing library of callouts, and also adds new callout options for Final Cut Pro X editors.
Available as free upgrade for existing customers, Ripple Callouts has earned its reputation among documentary, instructional and promotional video filmmakers and editors as a flexible and powerful tool for easily adding professional calibre callouts and animated annotations to their work.
New features in Ripple Callouts 3.0 include:
Basic Callouts make it easy to quickly add lines, circles and squares with option text to video, and to magnify round and rectangular shapes;
Comment Tags inspire fun and engaging pop-up graphics that include text, emojis and symbols;
Compound Callouts combine text and graphics to point out key features in the video;
Fly-In 3D Pointers take advantage of the powerful 3D text capabilities of Final Cut Pro X, and can be animated to follow moving objects;
New Glossy Icons add a polished, high end look to callouts;
Mobile Device Callouts enables editors to animate taps, swipes, pinches and zooms on phone and tablet interface videos;
New Specialized Callouts include animated map lines, mouse pointers, checklists, and dialogue balloons.
See Ripple Callouts in action, watch this short video that walks you through the basics:
Watch video on YouTube here: https://youtu.be/eWfV24jE-II
Ripple Callouts 3.0 from FxFactory is available immediately and is a free upgrade for existing customers. Ripple Callouts 3.0 is priced at $79.00 USD and can be purchased at https://fxfactory.com/info/callouts/.
About FxFactory
Established in 2004, FxFactory is an innovative developer of visual and audio effects software for the post-production and broadcast community. Their products are integrated with popular non-linear editing and compositing products from Apple and Adobe. For more information about FxFactory, see the website: https://fxfactory.com
AICP Post Awards Chairperson, James Razzall of Framestore.
The AICP today announced the full roster for the Curatorial Committee for the 2025 AICP Post Awards. The group, representing experts from the full gamut of post production crafts as well as from the agency and brand ranks, will meet this spring under the leadership of AICP Post Awards Chairperson James Razzall, U.S. President of Advertising, Framestore.
The extended entry deadline for the full suite of AICP Awards - which includes The AICP Show: The Art & Technique of the Commercial, and the AICP Next Awards – is Wednesday, March 5, 2025. Full entry details can be found here. The results of each show will debut during AICP Week in New York this June, and be featured at a gala celebration at The Museum of Modern Art.
One of Razzall’s key responsibilities as Chair is to form the AICP Post Awards Curatorial Committee, which will determine the selection of the final winners and choose the Post Awards Best of Show from among the category winners. “I was looking for the best people at the top level in all their respective crafts,” explains Razzall. “We aimed to be as diverse and geographically as broad as possible. And we looked for cross-discipline opinions. We strove for a mix of people, including those who curate the work, not just our peers in post but also the best people we have worked with on the brand and agency side.
“Across the board, we were looking for people with a strong voice,” Razzall continues. “Our goal is to have a proper conversation, so we can filter through to make sure the best work is being recognized. When you consider the amount of effort that’s gone into these entries and the level of craft that they exhibit, we owe them that respect and honor of judging the... Read More