Recently, North Carolina Lt. Governor said “There’s no reason anybody anywhere in America should be telling any child about transgenderism, homosexuality, any of that filth! And yes, I called it filth.”
But Don’t Be Mean to People by Ponysaurus Brewing Co. believes in the goodness of everyone. That’s how they know no one could believe in their heart that other North Carolinians are filth. They’re so sure, they’re helping prove it by establishing the #FundForTheFabulous campaign in honor of the Lieutenant Governor to fund the good work that should be any civil servant’s greatest act in public office.
For the remainder of his term, a portion of all profits from Don’t Be Mean to People will go towards the Fund for the Fabulous which directly supports the LGBTQ+ community, all in the name of his illustrious title.
Baldwin& Executive Creative Director Mitch Bennett said “We were hurt when the Lt. Governor used his position and church podium to call North Carolinians he serves ‘filth.’ The Lt Governor offered to explain it to anybody who didn’t understand, so we were encouraged he opened the door to discuss the issue further. We decided to make the first move, forming a charity to help LGBTQ youth thrive, and sincerely inviting him to Ponysaurus to have an honest conversation to understand each other’s points of view. We’d love to help him help us all.”
Five North Carolina companies came together to help the state do the loving thing: Baldwin&, Myriad Video, Odyssey Narratives, 11 Dollar Bill, who opened a Raleigh office this month, and of course, Ponysaurus Brewing Co.
The campaign features a launch video featuring members of the local LGBTQ community, a social and influencer campaign including an invitation to talk from Ponysaurus Brewing Co.’s founders, a website, bar-toppers, merch and more.
A portion of proceeds will go to support LGBTQ charities, including one that helps trans kids go to summer camp.
Don’t Be Mean To People was created five years ago in response to North Carolina’s restrictive HB2 law that aimed to limit LGBTQ rights.
