Cars don't typically have a mind of their own, but with the right creative fuel and production company behind the wheel… anything is possible.

San Antonio based ad agency, One-Eighty, along with production company, Geomedia, engineered Valero's 2014 television commercial "The Chase," which hits the air this week as the Energy Corporation kicks off their Valero Texas Open.
The :30 commercial is packed with adventure and fantasy during a vacation road trip takes an unexpected turn when the family's vehicle is determined to take charge.
From practical on-set production gags to savvy visual effects, One-Eighty and Geomedia pulled out just about every piece of hardware and effects tool to craft the final product.  Red Epic was the camera of choice to play on Chapman-Leonard process trailers, camera cars, condor lifts and jib arms to capture the frenetic action.  Visual effects were implemented where practical elements and stunts were too dangerous or costly.

"We had a great time producing this project.  It took great cast, crew, locations, stunt drivers and a trusting agency and their client to bring the concept to life.  This was quite a departure from previous Valero campaigns so expectations were high.  Our post production and visual effects team played an important role in the project by integrating all the practical "gags" realistically," mentions Murray Breit, Director and one of the principals at Geomedia.

ScreenWork Credits 

Client: Valero Engergy Corporation  
Agency: One-Eighty
Production Company: Geomedia, Inc.
Director: Murray Breit,  Producer: Chantel Nasits, Director of Photography / Colorist: Zach Nasits, Editor: Austin Flemming, Visual Effects Director: Jeff Stoyer, Animation / Visual Effects Super: Martin Jaeger
Audio Production: Keith Harter Music
Audio Score: Keith Harter, Sound Design: Jorge Infante, Behind The Scenes Photography: Chantel Nasits

Geomedia is a talent driven, full-service production, post and interactive company based in San Antonio, Texas. We specialize in digital motion picture acquisition, production services, 3D animation, motion graphics, visual effects and interactive application development. We create high impact, digital imagery for film, video, web, mobile and experiential media in regional, national and international markets. We are a seasoned, fully equipped production and post team cultivated through years of experience working on feature films, episodic television, music videos, commercial spots, corporate videos, web virals and more.
SPW Editor Note: Per author request, on June 19th, 2014, the video associated with this release has been removed.