Dream Kitchens, a web campaign for Ikea directed by Fredrik Callinggard (represented in the United States by Bully Pictures), has been named by The One Club to its list of the ten best interactive advertising campaigns of the past ten years. An appointed team of digital creatives reviewed interactive work submitted from around the world and selected the ten best pieces for inclusion in the One Show Interactive Best of the Digital Decade.nnCallinggard’s Dream Kitchens campaign, conceived by Swedish agency Forsman & Bodenfors, presents 3D views of six kitchens that are frozen in time. Viewers can scroll through a 360-degree view of each room and click on individual furniture items to access more information. Each kitchen environment presents a dramatic tableau with the action frozen. In one kitchen, a man holds an open champagne bottle with a spray of bubbly liquid hanging in midair. nnCallinggard created the frozen scenes through precise art direction, performance work, CG and painstaking motion control cinematography. Numerous motion control passes were required to record the details for each scene. “Fredrik is one of the most creative directors working today,” says Bully Pictures executive producer Jason Forest. “As is typical of his work, the Ikea spot is more than a visual trick; each set tells an interesting, funny or provocative story. It’s wonderful to see his talents recognized by the One Club.”nnCallinggard’s recent work includes spots for Farmers Insurance, 7UP, and Samsung. Ironically, he is currently working on a new Ikea campaign for Ogilvy New York.nn
nnCredits for Ikea “Dream Kitchens“nAgency: Forsman & Bodenfors, Gothenburg, Sweden.nAnders Eklind, John Bergdahl, Mathias Appelblad, Andreas Malm and Karin Frisell, art directors; Mikko Timonen, Nina Andersson, Jerry Wass and Viktor Larssonm, designers; and Fredrik Jansson and Anders Hegerfors, writers.nnAbout Bully PicturesnBully Pictures was formed in 2004 by Executive Producer Jason Forest as a full-service TV commercial, internet viral, short film, and international production service company. The company represents directors P.R. Brown, Fredrik Callinggard, Gaute Hesthagen, Daniel Kaufman, Christian Lyngbye, Franco Marinelli, Jeroen Mol, Michael Shapiro and Craig Tanimoto. For more information, write info@bullypictures.com.Jason Forest Executive Producer Bully Pictures 310.745.1635 Contact Jason via email
Contact:Media: Linda Rosner ArtisansPR 310.837.6008 Contact Linda via email
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More