A man goes to superhuman lengths to take advantage of “the greatest sale ever” in a new spot directed by Fredrik Callinggard for Scandinavian retailer El Giganten. Conceived by Swedish agency Draft FCB, the spot was created to promote a giant sale at El Giganten megastores, an event known to attract huge crowds of bargain seekers.nnA man, reading a newspaper in his kitchen, spots an ad for the store and immediately jumps out a window. He lands on a balcony two floors below and then proceeds to execute dozens more acrobatic leaps while swinging through a stranger’s apartment, diving down a winding stairwell, racing across the suspension beam of a bridge, plummeting into a parking lot (and through an open van), tiptoeing across a pedestrian overpass and, finally, landing in front of the store.nnCallinggard, represented in the United States by Bully Pictures, shot the spot in Vilnius, Lithuania and staged all of the stunts (including 100 jumps) practically. Pulling it off, required pinpoint planning and a talented, professional parkour athlete, ranked in the top 5 in the world. “For the first leap, he jumped out of a 12th floor window to the 10th floor, then jumped to the 9th floor, before swinging over a railing to the floor below,” recalls producer Mads Norfeldt Marstrand. “And it was all done in one take. The actor only had to do it once, because he was so precise.”nnTo lessen the need to shoot multiple takes, Callinggard worked with two camera crews. “The main crew shot with a RED camera, while the second unit ran around with Canon 5Ds grabbing extra shots and angles to help with the editing,” explains Marstrand. “The scene with the actor dropping down the staircase was shot with a 5D on a wooden rig that was lowered on a rope as he was jumping. It was a simple solution that worked really well.”nnMarstrand credited local filmmaking authorities with helping them pull off a practically and logistically difficult shoot in just two days. “The spot could not have been done without the open and friendly approach to filming in Vilnius,” he says. “It made it possible for us to shoot all over the city with our actor running across rooftops and jumping from buildings.”nn
nThe spot is currently airing across Scandinavia.nnnYou can see a behind-the-scenes video of the making of the spot here.nnCreditsnClient: El GigantennDirector: Fredrik CallinggardnAgency: Draft FCB, StockholmnProduction Company: TV Dinner, StockholmnnAbout Bully PicturesnBully Pictures was formed in 2004 by Executive Producer Jason Forest as a full-service TV commercial, internet viral, short film, and international production service company. The company represents directors P.R. Brown, Fredrik Callinggard, Dana Christiaansen, Gaute Hesthagen, Daniel Kaufman, Christian Lyngbye, Franco Marinelli, Jeroen Mol, Michael Shapiro and Craig Tanimoto. For more information, write info@bullypictures.com.Jason Forest Executive Producer Bully Pictures Contact Jason via email
Contact:Linda Rosner ArtisansPR 310.837.6008 Contact Linda via email
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More