A man goes to superhuman lengths to take advantage of “the greatest sale ever” in a new spot directed by Fredrik Callinggard for Scandinavian retailer El Giganten. Conceived by Swedish agency Draft FCB, the spot was created to promote a giant sale at El Giganten megastores, an event known to attract huge crowds of bargain seekers.nnA man, reading a newspaper in his kitchen, spots an ad for the store and immediately jumps out a window. He lands on a balcony two floors below and then proceeds to execute dozens more acrobatic leaps while swinging through a stranger’s apartment, diving down a winding stairwell, racing across the suspension beam of a bridge, plummeting into a parking lot (and through an open van), tiptoeing across a pedestrian overpass and, finally, landing in front of the store.nnCallinggard, represented in the United States by Bully Pictures, shot the spot in Vilnius, Lithuania and staged all of the stunts (including 100 jumps) practically. Pulling it off, required pinpoint planning and a talented, professional parkour athlete, ranked in the top 5 in the world. “For the first leap, he jumped out of a 12th floor window to the 10th floor, then jumped to the 9th floor, before swinging over a railing to the floor below,” recalls producer Mads Norfeldt Marstrand. “And it was all done in one take. The actor only had to do it once, because he was so precise.”nnTo lessen the need to shoot multiple takes, Callinggard worked with two camera crews. “The main crew shot with a RED camera, while the second unit ran around with Canon 5Ds grabbing extra shots and angles to help with the editing,” explains Marstrand. “The scene with the actor dropping down the staircase was shot with a 5D on a wooden rig that was lowered on a rope as he was jumping. It was a simple solution that worked really well.”nnMarstrand credited local filmmaking authorities with helping them pull off a practically and logistically difficult shoot in just two days. “The spot could not have been done without the open and friendly approach to filming in Vilnius,” he says. “It made it possible for us to shoot all over the city with our actor running across rooftops and jumping from buildings.”nn
nThe spot is currently airing across Scandinavia.nnnYou can see a behind-the-scenes video of the making of the spot here.nnCreditsnClient: El GigantennDirector: Fredrik CallinggardnAgency: Draft FCB, StockholmnProduction Company: TV Dinner, StockholmnnAbout Bully PicturesnBully Pictures was formed in 2004 by Executive Producer Jason Forest as a full-service TV commercial, internet viral, short film, and international production service company. The company represents directors P.R. Brown, Fredrik Callinggard, Dana Christiaansen, Gaute Hesthagen, Daniel Kaufman, Christian Lyngbye, Franco Marinelli, Jeroen Mol, Michael Shapiro and Craig Tanimoto. For more information, write info@bullypictures.com.Jason Forest Executive Producer Bully Pictures Contact Jason via email
Contact:Linda Rosner ArtisansPR 310.837.6008 Contact Linda via email
Association of Music Producers Announces Call For Entry For AMP Awards For Music & Sound
The Association of Music Producers has issued its Call for Entries for the 2025 AMP Awards for Music & Sound, the ad industry’s only non-profit, juried competition for music and sound for brands. The deadline for submitting entries is March 7, 2025. AMP members who enter before the early bird deadline of January 31, 2025, will qualify for a 30% discount on all entries. To be eligible for the competition, work must have first aired or been released between February 11, 2024, and February 9, 2025. For full details on entry fees, category descriptions, and rules, visit the AMP Awards entry portal here. The AMP Awards features 12 categories covering everything from original music and sound design to best use of licensed, pre-existing recordings, outstanding adaptations/arrangements, outstanding mix, and best artist and brand collaborations. The competition is open to work commissioned by a client for release via streaming or linear TV, digital, mobile, experiential, or other media able to deliver the moving image. Winners will be presented at a gala awards ceremony, including live performances from top artists, scheduled for May 21, 2025, at Sony Hall in New York City. Entries may be submitted by music production companies, audio post houses, composers, music supervisors, ad agencies, brands, record labels, sync companies, artists and artist managers, music publishers, design and branding studios, motion picture studios,... Read More