The Last Narc, a provocative four-part docuseries that centers on the most notorious murder in the history of the DEA – the 1985 kidnapping and murder of DEA Agent Enrique “Kiki” Camarena – will premiere July 31, 2020 exclusively on Prime Video in more than 200 countries and territories worldwide.
The series tells the story of a fallen hero, the men who killed him, and the one man who risked everything to find out what really happened and why. Highly decorated special agent Hector Berrellez, who was assigned to lead the DEA’s investigation of Camarena’s murder, peels back the layers of myth and propaganda to reveal the bone-chilling truth about a conspiracy that stretches from the killing fields of Mexico to the halls of power in Washington, D.C.
Berrellez’s powerful testimony appears alongside that of Camarena’s brave widow, as well as three Guadalajara Cartel insiders. These men were corrupt Jalisco State policemen who, at the time of Camarena’s murder, served as bodyguards to legendary drug lords Rafael Caro Quintero and Ernesto Fonseca Carrillo. Eventually, they became informants for Berrellez and helped him crack the most infamous murder of the War on Drugs.
The Last Narc is directed by Tiller Russell and a production of Amazon Studios and Industrial Media’s The Intellectual Property Corporation (IPC). IPC’s Eli Holzman and Aaron Saidman are executive producers.
Over the course of his career, Russell has explored a variety of true crime cases across his documentary and fiction work including: Operation Odessa, which premiered at South by Southwest Film Festival and was released by Showtime; The Seven Five, which premiered at DOC NYC and was released by Sundance Selects; and the upcoming Silk Road, which stars Jason Clarke and Nick Robinson.
Prime members will be able to stream The Last Narc exclusively via the Prime Video app for TVs, connected devices including Fire TV, mobile devices and online. Members can also download the series to mobile devices for offline viewing at no additional cost to their membership. The series will be a global release and available on PrimeVideo.com for Prime Video members in more than 200 countries and territories.
Customers who are not already Prime members can sign up for a free trial at www.amazon.com/prime. For a list of all Prime Video compatible devices, visit www.amazon.com/
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More