With a reputation for high-end graphics and production cemented, Foundation Content adds two new editors, strengthening its long-time commitment to the craft that served as the launchpad for what has become one of Chicago’s premier creative and production hubs, and a rapidly rising Los Angeles base.
Max Gold joins Foundation‘s Chicago office from Draft FCB’s venerable in-house editorial department where his work for clients like DOW, Qwest, Blue Cross Blue Shield of Florida, Boeing, Taco Bell and Kmart saw him collaborating with a host of notable directors including Iain Mackenzie, Tony Kay, Sean Thonson, Fred Goss and 2010 DGA Director of the Year nominee Craig Gilespie. “Birthing Room,” a spot he edited for Qwest (directed by Gillespie) was shortlisted in the Cannes Lions competition.
In addition to his commercial editing, Gold has worked on documentary films and is an accomplished musician. He earned a BFA at the prestigious Maryland Institute College of Art, where studies in sculpture and video installation helped develop his eye for composition and story conceptualization.
“In a very short time, Max has amassed experience that some might spend a whole career to attain. He comes from a pedigree background having worked on spots for so many major brands at one of the advertising world’s most storied agencies. To find such great experience in a young talent is rare. We’re thrilled that the next step in his career will be with Foundation,’ says Foundation President Samantha Hart.
In Los Angeles, Foundation adds editor Grant MacDowell, who worked most recently at Optimus L.A. editing spots for Taco Bell, GMC, Honda, Kraft and Mattel. MacDowell accumulated a long-list of impressive work prior to his time at Optimus, including Ford spots with JWT Detroit, freelance graphic work for Janus and Hasbro, and a chapter with Brass Knuckles in Venice editing music videos for artists including Moby and No Doubt.
A film major in college, MacDowell also had formal training in music. The combination gives him a unique perspective that is evident in the fluid pacing and rhythm of his edits. He also has the unusual creative distinction of having composed music for spots he’s edited. He credits his early mentor, noted commercial editor Gayle Grant, with teaching him to deliver not only what the boards call for, but to dig deeper creatively to present multiple options.
“I’m excited to be joining a company that places such a high value on innovative thinking and breaking through creative boundaries. There is more creative freedom here than anyplace I’ve been before. It’s incredibly inspiring and energizing,” says Grant.
Foundation Content began as a small editorial shop. In just a few short years, they have grown into a full-service production and content company offering complete creative—concept through completion—in new media, music video, branded films, webisodic, and traditional broadcast spots with offices in Chicago and Los Angeles. Both Gold and MacDowell will be available for work in either office.
