Foundation Content, an Indie Advertising and Production Collective specializing in cross-platform marketing for a diverse array of clients, has produced an online marketing campaign promoting the recently launched Radical Skincare product line. Samantha Hart, CEO, Co-Founder and Chief Creative Officer of Foundation Content, made the announcement.
The new online marketing content promoting Radical Skincare, a company featured in a recent issue of “O, The Oprah Magazine,” includes a new company website, as well as all of the original video content that appears within that site. This content includes the company’s Mission Statement, a Description of its Product Line, an Intro to its Co-Founders, and a Profile of its Unique Chemical Properties. The new material can be seen at: www.radicalskincare.com
In addition to this website information, Foundation Content also produced 10 viral video profile stories, directed by James Levon, entitled “Living Radical,” in which men and women from all walks of life discuss their passions about “Giving Back” to the community and to mankind. These live action segments were shot on the soundstage of the Foundation Content offices in Culver City.
Discussions with actresses Dyan Cannon and Melanie Griffith are among these “Living Radical” story segments. These can be seen here:
• Additional pieces include profile of humanitarian Lisa Lovatt Smith here.
• Lisa Jackson, Director of Marketing for United Way, Orange Cty, CA here.
• Cynthia Larouche, Financial Advisor here.
• And, Gery Keszler, co-founder of the Life Ball in Vienna, the largest charity event in Europe that supports people with HIV and AIDS:
“Liz and Rachel Edlich have developed a terrific skincare product line, designed for women ages 25-55, that really, really works,” said Hart. “As creative partners, we met with them at length to determine the best ways by which to market and promote their product line. In addition, we are also particularly proud of producing the ‘Living Radical’ vignettes, which are touching and compelling. These short video profiles espouse the characteristics of everything the Edlich sisters and the Radical brand stand for. These women and their company truly have a driving mission to make a difference that is more than skin deep.”
Liz and Rachel Edlich, Co-Presidents & Co-Founders, Radical Skincare, said, “Samantha and her team at Foundation Content really ‘get us’—they really understand who we are, what our mission is, and what our brand is all about. We are trying to touch people’s lives on a global scale, through our ‘Living Radical’ philosophy. From that perspective, our relationship with Foundation has been a perfect marriage, right from the start.”
About RADICAL SKINCARE
Radical Skincare co-founders Liz and Rachel Edlich are the daughters of Dr. Richard F. Edlich, MD, PHD, a world renowned Professor of Plastic Surgery. Working in their father’s lab before the age of ten, and at the University of Virginia Burn Unit, the sisters were exposed to the science of skin rejuvenation and wound repair at extreme levels.
After having been in the skin care industry in Los Angeles for 15 years, and having creating over 100 products for celebrities and others, Liz and Rachel Edlich saw the signs of aging in the mirror for themselves, and decided to do something about it.
The duo called upon their chemists and scientists, and challenged them to create the most powerful anti-aging solution
