Foundation Content, an Indie Advertising and Production Collective specializing in cross-platform marketing for a diverse array of clients, has produced a 68-second Holiday spot for Walmart, through advertising agency Omelet. The spot, which appears on Facebook, is a component of WalMart’s “Live Better” promotional campaign, designed to help combat hunger in America. nnIn the spot, set against a Christmas-themed montage outside a shopping mall, we learn that 1 in 6 Americans struggle with hunger every day. Walmart is committed to giving back, and last year gave more than 250 million meals to communities across the country. Walmart has also committed $2 billion through 2015 to continue these efforts. In the spot, we see a diverse group of Christmas shoppers approach a large, gift-wrapped box covered in plates, which symbolize the millions of meals that Walmart has provided to hungry Americans. These shoppers discuss Walmart’s heroic efforts in this regard.nn
nTo view this work online, please visit here.nnWalmart asks that viewers of this video join the company in its fight against hunger by sharing this video with friends and family. By helping one another, we can all live better. Visit www.walmart.com/livebetter to learn more.nnStacy Paris, Foundation Content’s Producer of this spot, said, “After working with Omelet this past year on 25 Walmart ‘Live Better‘ episodes, it was exciting to bring one of these initiatives to life, and to watch the reactions real people had during our shoot. It’s great to see a huge corporation such as Walmart working hard to give back to the community. We at Foundation Content feel good about being a part of this effort, if only in a small way.”nnCreditsnAccount/Title: WalMart’s “Live Better“nnAgency: OmeletnCreative Director: Mike WallennCopywriter: Adam SzajginnArt Director: Raul MontesnAccount Executive: Jessica LandernnProduction Company: Foundation ContentnDirector: Ben Chappell nProducer: Stacy ParisnCamera Ops: Ryan Carmody, Frank MobilionSound: Durand TrenchnEditor: James LipetzkynColor: Ryan StemplennAbout Foundation ContentnWith offices in Culver City (CA) and Chicago, Foundation Content was founded by Samantha Hart and James Levon Lipetzky in Chicago in 2004 as an “Indie Advertising Collective” that specializes in the conception, production and delivery of compelling advertising and marketing campaigns for a diverse group of clients. In conjunction with its creative partners, the Foundation Content team focuses on collaboration and efficient execution, helping brands find new and innovative ways by which to get their message across to their target audiences. The company is a Certified WBENC Minority/Womens’ Business Enterprise.nnFoundation Content houses producers, directors, writers, editors, 2D/3D motion graphics artists, sound designers, along with smoke and color rooms, and shooting stages on the premises of each location. The company specializes in handling projects from inception to exhibition—and any stage in between. As an “Indie Advertising Collective,” Foundation Content exudes the energy of an indie film company, the experience of an established production & post production house, and the vision of a design boutique.nnFoundation Content’s clients include Walmart, Sony Electronics, Nissan, Whole Foods, vitaminwater, United Way, Radical Skincare, and many others. For more info, please see: foundationcontent.com and also visit on Facebook.Media Contact for Foundation Content: Dan Harary Asbury PR Agency Beverly Hills, Ca 310/859-1831 Contact Dan via email
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More